Focus on "I-want-to-buy" micro-moments—critical times when users are ready to purchase. Targeting these moments with transactional keywords ensures your ads appear when intent is highest, boosting lead quality and conversion rates.
Best Practices for Ad Extensions
Use call extensions, location extensions, and sitelink shop extensions to provide additional information and increase ad real estate. These extensions improve click-through rates and provide more ways for users to engage with your business.
Measuring and Improving Lead Quality
Track key metrics like cost per lead, conversion rate, and lead-to-customer rate. Use value-based bidding and assign different values to leads based on their likelihood to convert, optimizing campaigns for quality over quantity.
Case Study: Virtual Music School Success with Google Ads
A music school pivoted to virtual lessons during the COVID-19 pandemic and used Google Ads to reach new students. By researching their audience and optimizing keywords and landing pages, they revived their business and increased lead flow significantly.
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