OLAP (online analytical processing) tools
Posted: Tue Dec 10, 2024 8:23 am
1. Operational CRM
An operational CRM is designed to simplify the management of business processes with the aim of helping the company generate new leads , convert them into customers and offer them the added value needed to retain them in its portfolio.
Operational CRMs achieve these goals through their three main features:
Marketing automation .
Sales automation .
Service automation .
2. Analytical CRM
Analytical CRM is based on the collection and analysis of data to help businesses provide better service to their customers. They are used to analyze data such as customer preferences, contact information, and new zealand telegram data other information collected from both online and offline channels.
The most crucial components for most analytical CRMs are as follows:
Data storage .
Data mining .
.
3. Collaborative CRM
A collaborative CRM allows information to be freely shared between a company's marketing, sales and service departments with the aim of improving the ability to understand customer needs and interests.
The main components of collaborative CRM are the following:
Interaction management .
Channel management .
Advantages of using a CRM in your company
Real-time information : Centralize all your customer information, as well as daily updates so you can know everything you need about your customers at all times.
Expands business vision : Thanks to the centralization of information, managers and team leaders can have a broader business vision. Through this tool, the chances of making the right decisions are much greater.
Customer loyalty : Better organization of information along with better internal collaboration is something that customers also perceive. By offering better personalized attention, much more effective marketing strategies and better sales processes, you will achieve customer loyalty.
Increased productivity : Another great advantage of using a CRM is the increase in productivity, as it facilitates the preparation of reports for each area of our company, helping to improve processes and make them more efficient.
An operational CRM is designed to simplify the management of business processes with the aim of helping the company generate new leads , convert them into customers and offer them the added value needed to retain them in its portfolio.
Operational CRMs achieve these goals through their three main features:
Marketing automation .
Sales automation .
Service automation .
2. Analytical CRM
Analytical CRM is based on the collection and analysis of data to help businesses provide better service to their customers. They are used to analyze data such as customer preferences, contact information, and new zealand telegram data other information collected from both online and offline channels.
The most crucial components for most analytical CRMs are as follows:
Data storage .
Data mining .
.
3. Collaborative CRM
A collaborative CRM allows information to be freely shared between a company's marketing, sales and service departments with the aim of improving the ability to understand customer needs and interests.
The main components of collaborative CRM are the following:
Interaction management .
Channel management .
Advantages of using a CRM in your company
Real-time information : Centralize all your customer information, as well as daily updates so you can know everything you need about your customers at all times.
Expands business vision : Thanks to the centralization of information, managers and team leaders can have a broader business vision. Through this tool, the chances of making the right decisions are much greater.
Customer loyalty : Better organization of information along with better internal collaboration is something that customers also perceive. By offering better personalized attention, much more effective marketing strategies and better sales processes, you will achieve customer loyalty.
Increased productivity : Another great advantage of using a CRM is the increase in productivity, as it facilitates the preparation of reports for each area of our company, helping to improve processes and make them more efficient.