The " Thank You Page " is a thank you landing page that a lead arrives at after sending us their data through a web form. On it we can find navigation, access to Social Networks , recommendation of Blog articles , and the most significant offer of each of the stages of our sales funnel . We must take into account optimizing it just like any other page of our Site for the conversion of Leads to Clients.
By taking the action that led our leads or potential clients to the thank israel phone number list you page , it is as if they were letting us know that they are interested in some of our content or services as a B2B company . We will have to consolidate our relationship with them and motivate them to take the next desired step.
We can use this Thank You Landing Page to channel our potential clients to the pages we want them to visit next, so we must plan a series of strategic steps aligned with our different Sales Funnel offers . Whatever we decide, it is essential to make sure we make them feel satisfied, committed and never make them feel confused.
If we haven't decided where we want to send them once they have landed on our " Thank You Page ", there is no way to optimize , know if we are getting good results or determine which Call-To-Action is the best option for our page.
For this reason, before starting to optimally develop the experience on this thank you site, it is essential to define a series of goals and objectives for each of the stages of the Funnel in our Lead Generation strategy . We must be clear that its mission is obviously to thank the visitor for their interest in one of our services or content , but we must establish what we want the Lead to do once we have thanked them.
We may be interested in having you stay on our website by clicking to read another section of the site, looking at other available services, following us through the Social Networks in which we are present, subscribing to our Blog or obtaining more information about our services as a company for the B2B sector .
To do this, we present a series of tips and ideas that can help us optimize our thank you sites to finally convert Leads into Sales and visitors into Loyal Customers of our B2B company:
The first essential element is obviously to say thank you, we must make sure that our thank you note expresses a consistent tone and is in line with the language we use on all the pages of our website .
We need to tell them what they can expect from us. Will we get in touch with them? Will we send them an email? We shouldn't promise them something we can't deliver, we need to be specific. We don't want them to be disappointed with the next step in our strategy.
Once they have reached our thank you page, we have a few seconds to capture their attention before they close the window or click on another external website, so it is essential to immediately spark their interest and make it as easy as possible for them to take the next action. Therefore, we have to make the text with the link or Call-To-Action that we want to integrate visible so that they take their next action. If they have downloaded an ebook on emailing, we could, for example, invite them to read our latest post on email marketing or to click on a CTA to find out about our different email campaign services.
After thanking them, we must analyze the different Call-To-Action through Google Analytics or another internal analysis tool and also monitor the traffic of the links from external sites such as Social Networks .
We can also create a Heat Map to see how our Leads are interacting with the thank you site. This way we will know what works or what we need to change on the page.
To help them get to know us better, we can include testimonials from previous clients recommending our services . Involve them with us. Suggest that they read the latest post published on the company blog . In this way, we can use it to do Branding and gain Engagement for when they are ready to hire our service that they might be interested in.
