Using this strategy is interesting because it attracts much more restaurant email list qualified traffic, you know? This way, it is possible to increase the conversion rate . In addition, the tactic serves to create authority for the brand, maintain a closer relationship with customers, shorten the sales cycle and even save on paid media.
Did you like the idea and want to know how to use the methodology in your e-commerce? Then keep reading because we have prepared some really cool tips to increase your e-commerce sales with inbound commerce. Check it out!
What is inbound commerce?
Inbound commerce is a marketing strategy that aims to attract, convert and engage with potential customers through the production and sharing of relevant content.
In this sense, it is possible to attract more qualified traffic, since the beginning of the relationship comes from a consumer initiative, you know?
And look at this interesting fact: according to a survey carried out by the National Confederation of Retailers (CNDL) and the Credit Protection Service (SPC), 97% of consumers do research on the internet before making a purchase.
If during these searches the consumer finds relevant information on your page, your e-commerce site can become a reference. Then, when the time comes to make a purchase decision, the customer will remember you. Not bad, right?
How does the sales funnel work in e-commerce?
The inbound methodology is well known for its strategies to impact the right person and with content appropriate to the stage in the purchasing journey.
The sales funnel comes into play in this context to guide actions with the goal of helping the consumer move towards making a purchase. All based on the customer's desires and needs. In inbound and commerce, this funnel is divided into stages. Here are what they are:
attraction: the consumer at the top of the funnel is still in the learning, discovery and recognition phase. Therefore, at this point it is necessary to attract attention with more comprehensive content to attract organic traffic;
conversion: conversion in e-commerce is the sale itself. However, before closing a deal with your company, consumers usually investigate the brand's reputation, as well as reading reviews and testimonials from satisfied and dissatisfied customers;
loyalty : after the sale is completed, it is necessary to maintain close contact to continue the relationship and win brand promoters.
How to increase sales with inbound commerce?
The first tip is: study your customer's behavior carefully. After all, to be able to impact the consumer at the right time and with the right approach, it is necessary to understand their tastes and desires, do you agree?
In inbound commerce, the ideal is to create a buyer persona — a semi-fictional representation of your ideal consumer. This will help you better understand the content subject, tone of voice, product mix, and other aspects.
And that’s not all. Below, we’ll give you some more tips for increasing sales with the inbound commerce methodology. Check it out!
Have reviews on e-commerce
Reviews and ratings are essential for conversions because they provide useful information to consumers during the consideration and decision stages. In fact, this is when consumers research the brand's reputation and read other people's reviews to make sure that the solution is ideal.
