Which target users do we want to reach so that they become our customers?
They are therefore not necessarily the company's current customers, but could also be a new category of customers that we want to target.
From this it follows that having a commercial strategy and a digital marketing strategy is essential to guide every action of the company.
We leave some useful questions to stimulate the sharing of the audience to which to show the ads on LinkedIn Ads:
Who are the main interlocutors we have new zealand whatsapp mobile phone number list at our customers? –> people with whom we interact regarding the supply of the product/service.
Who are customer decision makers ? –> people who decide whether to sign a contract or allocate budget.
Who are the users of my service/product in the company? –> people who use the product/service every day.
How senior do they have? –> older users are generally the users who can most often decide to make a certain purchase in the company.
Which business sectors do we want to target?
Which sectors of companies do we definitely want to exclude –> useful for excluding any “sub-sectors” that are of no interest to us at all.
This is certainly not an exhaustive list of questions to ask yourself, but it is certainly a good starting point to learn about the subject.
In this respect, LinkedIn stands out from other social ad platforms by also offering many suggestions on defining the audience during the campaign creation phase.
From a technical point of view, it is important to pay maximum attention to all the choices you make from the LinkedIn Ads control panel:
Audience size: we have noticed that with an audience of around 80,000 users, campaigns work best.
So a target that is not too large and not too narrow for LinkedIn standards.
Avoid the flag on “Enable audience expansion” if you want to limit the ad to only selected users in the audience.
The ad will be seen by users who are certainly more targeted. Instead, use it on types of campaigns that are less aimed at lead generation, for example, because that flag tells LinkedIn to also search for users similar to those in the target.
In some cases, it could be risky.
Audience language: nowadays it is always better to indicate "English", even if the campaigns are published in Italy and in the Italian language.
In this way, LinkedIn will show them both to users who have set the language to English and live in Italy, and to those who have set the language to Italian.
