Google Ads Campaigns: Which Ones to Use for Your Google Business Profile
Posted: Tue Dec 10, 2024 7:04 am
You can advertise your Google Business Listings through Google Ads , Google's advertising tool.
Another element not to overlook to get the most out of your Google Business Profile concerns Google Ads campaigns (formerly Google Adwords – Google likes to constantly change the name of things ) to increase traffic and visibility of your business listing.
In fact, Google offers some specific Google Ads campaigns for business profiles.
The types of campaigns designed by Google to help promote business listings can be grouped into 2 categories:
Max Performance (Local)
Smart campaigns.
Performance Max Local campaigns
Performance Max (P.Max) are relatively recent campaigns, based on Google machine learning, capable of automatically reaching the most correct user targets and defining which part of the Google ecosystem to position themselves on ( Search, Youtube, Gmail, Google Maps, Google News, Shopping, etc.).
P.Max campaigns were created to replace two old Google Ads campaigns, namely Local and Smart Shopping.
In fact, if previously Local Campaigns were designed to help businesses reach new audiences that were strictly geographically localized, this function now falls under the remit of P.Max campaigns.
To set up Performance Max, you need to have an active Google Ads account and, when creating the campaign, indicate to Google the objective “Promotions and visits to local stores” .
At this point, you just need to proceed by entering the new zealand whatsapp number data necessary data, the creatives for the various placements and the conversion objectives.
As a general rule, Google recommends a minimum of 10 business locations for campaigns that aim to increase store visits or in-store sales, and a minimum of 5 business locations for campaigns that aim to drive local actions (contacts and directions).
Now to sum things up, what are the main advantages of this type of campaign? When they were announced at the time, Google praised some aspects that if you want to learn more you can find in this article ; we quickly summarize them:
Increase conversions and their value (in short: have more visibility towards an audience potentially interested in your local businesses).
Leverage Google's artificial intelligence and benefit from its various automation processes.
Smart Campaigns
The main advantage of Smart campaigns in Google Ads is that they are easier to manage than other campaigns.
This tool allows almost anyone to create sponsored ads on Google Search, Google Maps, partner sites and in spaces intended for Display campaigns, responding to 3 specific objectives:
The platform will guide you step by step in creating paid advertising. In fact, you just need to describe the product or service you want to sell, select a goal, set the location where the ads will run and your budget.
The downside, however, is a more limited management of keywords and related search terms (i.e. it is delegated to Google's AI, which will more easily broaden the field to bring as many views and clicks as possible, not always perfectly targeted).
Once these campaigns are linked to your business profile, information about hours, address, and phone number will be taken directly from it. Users who click on the ads will be able to go directly to your business's Google Business Profile.
Another element not to overlook to get the most out of your Google Business Profile concerns Google Ads campaigns (formerly Google Adwords – Google likes to constantly change the name of things ) to increase traffic and visibility of your business listing.
In fact, Google offers some specific Google Ads campaigns for business profiles.
The types of campaigns designed by Google to help promote business listings can be grouped into 2 categories:
Max Performance (Local)
Smart campaigns.
Performance Max Local campaigns
Performance Max (P.Max) are relatively recent campaigns, based on Google machine learning, capable of automatically reaching the most correct user targets and defining which part of the Google ecosystem to position themselves on ( Search, Youtube, Gmail, Google Maps, Google News, Shopping, etc.).
P.Max campaigns were created to replace two old Google Ads campaigns, namely Local and Smart Shopping.
In fact, if previously Local Campaigns were designed to help businesses reach new audiences that were strictly geographically localized, this function now falls under the remit of P.Max campaigns.
To set up Performance Max, you need to have an active Google Ads account and, when creating the campaign, indicate to Google the objective “Promotions and visits to local stores” .
At this point, you just need to proceed by entering the new zealand whatsapp number data necessary data, the creatives for the various placements and the conversion objectives.
As a general rule, Google recommends a minimum of 10 business locations for campaigns that aim to increase store visits or in-store sales, and a minimum of 5 business locations for campaigns that aim to drive local actions (contacts and directions).
Now to sum things up, what are the main advantages of this type of campaign? When they were announced at the time, Google praised some aspects that if you want to learn more you can find in this article ; we quickly summarize them:
Increase conversions and their value (in short: have more visibility towards an audience potentially interested in your local businesses).
Leverage Google's artificial intelligence and benefit from its various automation processes.
Smart Campaigns
The main advantage of Smart campaigns in Google Ads is that they are easier to manage than other campaigns.
This tool allows almost anyone to create sponsored ads on Google Search, Google Maps, partner sites and in spaces intended for Display campaigns, responding to 3 specific objectives:
The platform will guide you step by step in creating paid advertising. In fact, you just need to describe the product or service you want to sell, select a goal, set the location where the ads will run and your budget.
The downside, however, is a more limited management of keywords and related search terms (i.e. it is delegated to Google's AI, which will more easily broaden the field to bring as many views and clicks as possible, not always perfectly targeted).
Once these campaigns are linked to your business profile, information about hours, address, and phone number will be taken directly from it. Users who click on the ads will be able to go directly to your business's Google Business Profile.