In addition, 64% of users who watch videos tend to purchase one of the products associated with it .
Some very positive data on video marketing , a resource that is increasingly used by more companies to promote themselves and make their products and services known.
Visual content, such as videos and infographics, is usually well received by companies. For this reason, we recommend that you use it throughout the year, but especially in the summer, since it is more dynamic and direct than other types of content such as ebooks, guides or posts.
In addition, these can help you with your company's SEO positioning, they are easy to share, they reach a larger number of users and you can use them as a support resource for your other content .
These generate more interest, humanize and are easy to remember .
Sweepstakes, contests and promotions
Welcome summer with a raffle, contest and/or promotion. It all depends on the type of product or service you offer.
Continuing with the ERP, if your company is specialized in this product, you can run a promotion, for example: “With the integration of our ERP, you get half price during the summer months.”
However, if your company is dedicated to the decoration of commercial premises, for example, you can raffle off some of your most exclusive products such as lamps, chairs, tables, etc.
As you can see, you have endless options to attract users' attention this summer and be more productive.
Boost social media
Just like the video, most users are connected to social networks day in and indonesia telegram data day out, which is why it is important for you to be present on them.
Summer is a good time to experiment and see what types of content users like best . For example, post images of your day-to-day work, news, updates, important events you do, fun things that happen, introduce your employees, etc.
Social media is a good way to humanize the company in an era where everything is done behind a screen. Make your users see that behind the company there are faces, there are people working in the service of people. In this way, you will provide trust, security and authenticity to users, thus having the opportunity to increase your sales .
Take advantage of this opportunity to take stock of your campaigns
Summer is an ideal time to analyse the performance of your campaigns and see how to improve them . This is because it is a time when everything is more at a standstill and you can prepare to start September with strength.
What kind of campaigns have you carried out? What content has worked best? How many leads per month have you gotten? What kind of companies are most interested in you? What keywords have you ranked for? Which social network brings you the most visits? Is your website ranked?
