Although they are often mentioned together, SEO and SEM fulfill complementary roles that, when combined, maximize a company's digital presence and its ability to generate qualified traffic.
To understand what SEO and SEM are, let's start at the beginning:
What is SEO?
SEO is a set of techniques that focus on optimizing the mexico telegram mobile phone number list website to improve its positioning in the organic results of search engines. This involves the creation of relevant content, technical optimization, and the use of strategic keywords. Creating an effective SEO strategy improves the visibility of the site in the long term, attracting organic traffic without a direct cost per click.
There are many advantages to working on SEO on a website. Firstly, with SEO we get sustainable organic traffic. That is: once your site is well positioned, traffic continues to flow steadily without the need for a daily investment in advertising.
In addition, doing SEO online marketing builds credibility and trust: users tend to trust organic results more, which improves brand perception.
What is SEM?
SEM, on the other hand, involves promoting content through search engine ad campaigns, such as Google Ads. Here, companies bid to appear in the first results when users search for terms related to their business. SEM is an excellent tool for getting quick results, attracting traffic through paid ads, which appear in prominent positions on search engines.
Creating an SEM advertising strategy has its benefits: if we want to grow quickly on the Internet, SEM allows a business to appear in the first search results almost immediately (unlike SEO, which can take a while).
