Obviously, a micro-business will not have the same budget to dedicate to marketing operations compared to a more structured business, but there are still some ideas that can be implemented to grow right away. Let's see them.
1. Optimize your business profile on Google
Google provides businesses with a set of free tools to manage their online presence (including search and Maps), get found by people doing local searches, and improve their business visibility.
The first step to grow and attract new customers is therefore to fill out the business profile on Google by defining the type of business, updating the hours and possibly publishing promotional posts (ok, nothing new so far).
This way, when a person uses the search mexico whatsapp shopping data engine to find a dentist, a restaurant or a car dealer, they can immediately get an overview of the business , read reviews from other users and even posts about offers added by the property.
As “near me” searches on Google become more and more frequent, taking the time to maintain this tool can yield very interesting results.
A concrete example comes from a case study in which the optimization of the listings of a well-known New York restaurant chain, the reviews and the addition of specific entries on their site, increased revenue by 270%.
We leave you with some further insights:
If you want to read other case studies we have followed, take a look here: bee-social.it/case-studies
Want to optimize your listing the best? Learn how to create a Google Business Profile .
Not only that: there are also a series of actions that you can put into practice to automate some actions on your Google profiles …
2. Improve voice search
Voice search is a system that is increasingly used by users, especially those who are engaged in another activity (think, for example, of a person who is driving and who still needs to reach a destination).
These are usually conversational queries – further reinforced by the advent of AI – where users ask the search engine a question, as if it were a person.
Precisely for this reason, the ideal is to commit to the research of long-tail keywords , which are complex and very specific but fundamental for the optimization of content.
3. Trust (local) creators
Another way to grow your audience – and retain it – is to invest in influencer marketing strategies with a focus on local creators.
To choose the right influencer you need to do a profile analysis and understand above all if this person shares the ideals of the brand, if his followers may be interested in purchasing the service or product offered by the company.
Investing in a locally known personality can be useful to get noticed by a target audience.
