By Ester Ribas , November 11
A few days ago we talked about trading desks , those in charge of putting advertisers in contact with advertising spaces through the purchase of programmatic advertising on various Demand Side Platforms (DSP).
Today's post will be dedicated to these Demand Side Platforms and we will take the opportunity to delve deeper into them and how they work to find out how to get the most out of them.
What is a DSP?
Demand Side Platforms (DPS) literally mean platforms on the side or part of the demand . These are all those platforms used by trading desks in which advertisers and agencies buy inventory in an automated, efficient and optimized way . DPS are hong kong telegram data those platforms used by those who demand advertising space, the advertisers, to find the inventory that interests them most.
The main function of a DSP is to bid on the inventory of different ad exchanges impression by impression, always bidding on the one that most interests the advertiser . This is similar to Facebook Ads but a little more complex.
The price for each impression will normally depend on the set of bids made in the auction in real time.
In addition to DSPs, there are also SSPs or Sell Side Platforms that represent the sellers of advertising space and are complementary to DSPs . Therefore, depending on whether you want to buy or sell, you will use one platform or another.
DSPs have streamlined the process of buying and selling advertising space, which used to be a much slower process. You had to contact publishers and then negotiate the price with them. Now, however, the process is much faster and easier.
