Do you trust the written press?
Posted: Tue Dec 10, 2024 5:08 am
Then I would like to congratulate you, because print media is able to transmit such confidence like no other channel.
This is confirmed by numerous studies, such as those conducted in the Canary Islands or by horizont.net, according to which 80% of respondents rated articles in the written press as reliable.
With the emergence of fake news awareness via social media channels, Marketinginstitut.biz even goes so far as to claim that trust is the new basis for the relationship between companies and customers. The importance of this act of faith increases precisely thanks to these online activities. As is often the case in life, it therefore depends on a correct marketing mix, in which impression plays a crucial role.
One reason may be that the print has an inherent permanence. It has already taken a fixed form. Once printed, it can no longer be changed, so we literally have it in black and white in front of us.
This means that more time and attention is usually list of telegram users in malaysia devoted to the creation, which takes into account the supposed quality on the part of the reader. We are very careful about what we share with others through a channel of this type.
Quality and therefore reader trust in the medium are crucial
However, the quality of the media content must also be taken into account here. The t3n platform even provides 28% more advertising value in the quality media environment. Micaela López Parma, Regional Media Lead at Colgate-Palmolive, also highlighted this in a statement to the PrintPower platform as follows: "We have to place our advertising in a trusted medium. It conveys our message and this must be communicated effectively. If we go to a medium that readers do not trust, they will not trust our message either."
This trust in the source can be compared to the advice of a friend: If you have often received good information from a friend, you are very likely to follow his or her product and purchase recommendation.
According to research , purchasing decisions are often a matter of trust. Therefore, after friends and relatives, other "objective" criteria are preferred. Neutral information from reputable sources and evaluations by industry authorities (e.g. institutes) therefore play a key role.
The degree of confidence also depends on the extent to which the decision affects the individual's personal future.
This is confirmed by numerous studies, such as those conducted in the Canary Islands or by horizont.net, according to which 80% of respondents rated articles in the written press as reliable.
With the emergence of fake news awareness via social media channels, Marketinginstitut.biz even goes so far as to claim that trust is the new basis for the relationship between companies and customers. The importance of this act of faith increases precisely thanks to these online activities. As is often the case in life, it therefore depends on a correct marketing mix, in which impression plays a crucial role.
One reason may be that the print has an inherent permanence. It has already taken a fixed form. Once printed, it can no longer be changed, so we literally have it in black and white in front of us.
This means that more time and attention is usually list of telegram users in malaysia devoted to the creation, which takes into account the supposed quality on the part of the reader. We are very careful about what we share with others through a channel of this type.
Quality and therefore reader trust in the medium are crucial
However, the quality of the media content must also be taken into account here. The t3n platform even provides 28% more advertising value in the quality media environment. Micaela López Parma, Regional Media Lead at Colgate-Palmolive, also highlighted this in a statement to the PrintPower platform as follows: "We have to place our advertising in a trusted medium. It conveys our message and this must be communicated effectively. If we go to a medium that readers do not trust, they will not trust our message either."
This trust in the source can be compared to the advice of a friend: If you have often received good information from a friend, you are very likely to follow his or her product and purchase recommendation.
According to research , purchasing decisions are often a matter of trust. Therefore, after friends and relatives, other "objective" criteria are preferred. Neutral information from reputable sources and evaluations by industry authorities (e.g. institutes) therefore play a key role.
The degree of confidence also depends on the extent to which the decision affects the individual's personal future.