Rich Snippets: Definition and Benefits of Rich Snippets
Posted: Tue Dec 10, 2024 5:02 am
A good SEO in Google is now essential to exist and make a place for yourself on the web. This is where Rich Snippets come into play and are ranked among the so-called on-page SEO criteria .
Zoom in on the definition of Rich Snippets , its advantages for SEO, and the steps to follow to obtain Google rich extracts .
Rich Snippets, a help to improve the SEO of your website
Definition of Rich Snippets
The Snippet, which literally translates to "extract" in French, refers to the major information of a page on search engine results. Also known as " enriched extracts " or " enriched results ", Rich Snippets come up very often in the SEO sphere. Launched by the giant Google in 2009, they complement the classic description of the search engine and enrich it with new elements of information.
The goal of Rich Snippets is to make you visualize the content of your page more visibly in the SERP, in order to improve the presentation of results and deliver key information to Internet users. Google Rich Snippet is very relevant to include in your SEO strategy ... but how?
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The different types of Rich Snippets
There are several types of rich results . You are free to choose them according to your activity, ensuring that your site and its content are clear and readable to users. To better understand Google's rich results , here are some of the most common types of Rich Snippets found on the web:
The Review Snippets which, as the name suggests, takes the form of a star rating. Note that there are also rich snippets that display the entire review .
Rich snippet, notation example
The Recipe Snippets provide Internet users with additional information about a cooking recipe, such as its general rating, the preparation and cooking time required, and the number of calories in the dish .
Rich snippets, example of an enriched recipe
The Event Snippets show the date, location, and time of the event. Other options may also be displayed.
Example of a rich snippet on events
The Business and Organization Snippets provide all the information relating to a business: location, contact, pricing, opening hours, comments left by customers, etc. This data is available on the organization's Google+ page .
Rich snippet, example of rich text for an organization
This is of course a non-exhaustive list, to which must be added other Rich Snippets formats for authors, music albums, personalities, or even videos.
Rich Snippets are very often used on e-commerce sites . They help provide a better experience to consumers.
Finally, one last clarification: Featured Snippets are a "developed" form of Rich Snippets. Always positioned in position 0 on Google , they provide better visibility, the opportunity to appear twice on the first page and an increase in natural traffic.
What is the impact of Rich Snippets on SEO?
Since 2018, " rich results " have been at the heart of SERP concerns. Indeed, they now occupy more and more pages in search engine results, which inevitably impacts natural referencing criteria .
Better indexing thanks to structured data
Tagged with microdata , Rich Snippets facilitate indexing in the SERP . These microdata indicate precisely the type of information in question, in order to help Google identify the content of each element.
Increase in click-through rate of rich results on Google
This enrichment of Google search results also leads to a decrease in the click-through rate for regular organic search listings. And for good reason, fewer Internet users click on pages without Rich Snippets, when the information contained in a featured snippet is sufficient. Just like Google Ads extensions for ads, Rich Snippets are therefore used to boost a site's clicks . In SEO, we talk about increasing the CTR ( Click Through Rate ).
An increase in visibility on Google
The appearance of enriched data naturally promotes the paytm database visibility of a site. If Rich Snippets allow Google to better understand content, they also participate in the promotion of a website in the search engine results pages. Indeed, if you compare results with and without Rich Snippet , the impact of the latter immediately becomes evident.
Comparing Cookie Recipes with and without Rich SnippetsComparing Google Search Results with and without Rich Snippets
As you can see, the rating and thumbnail visual content take up space on the page and immediately grab attention. It’s no surprise then that Google SERP studies agree that users click on rich results more than non-rich results.
So, if you search for a cookie recipe and one of the results lists the baking time, number of reviews available, and rating, you can be sure that by clicking on the link, you will find the information you came looking for. In addition, the thumbnail image of the cookie builds trust, since it clearly shows the desired intention.
SEO: the secrets to reaching the first position on Google!
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How to use Rich Snippets on your site?
Now that you know the link between Rich Snippets and SEO , how do you go about displaying Rich Snippets on Google ? You should know that it is necessary to insert structured data tags in the HTML code of the page. Google then crawls this page and translates the code, so that it appears as the Rich Snippets you have chosen. Find out how to add structured data and validate them!
Add markup for Rich Snippets
Structured data is divided into two parts:
Schema : This is the vocabulary that identifies entity elements to Google. Along with Schema, Open Graph markup and Twitter cards are two forms of structured data vocabulary that the search engine can translate. Schema.org , on the other hand, is part of an initiative launched in 2011 by Google, Bing, and Yahoo to deliver a universal schema system for marking up data fields on websites . You can use Schema.org to take advantage of a vast library of vocabulary.
Format is the markup code that communicates vocabulary directly to Google. There are three major formats: JSON-LD , microdata, and RDFa. Increasingly used, JSON-LD is emerging as Google's preferred structured data format .
If you know how to edit basic HTML, adding structured data directly into the page code gives you more control. If you don't have coding skills, don't worry: a little reading and experimentation will help you get the job done.
Zoom in on the definition of Rich Snippets , its advantages for SEO, and the steps to follow to obtain Google rich extracts .
Rich Snippets, a help to improve the SEO of your website
Definition of Rich Snippets
The Snippet, which literally translates to "extract" in French, refers to the major information of a page on search engine results. Also known as " enriched extracts " or " enriched results ", Rich Snippets come up very often in the SEO sphere. Launched by the giant Google in 2009, they complement the classic description of the search engine and enrich it with new elements of information.
The goal of Rich Snippets is to make you visualize the content of your page more visibly in the SERP, in order to improve the presentation of results and deliver key information to Internet users. Google Rich Snippet is very relevant to include in your SEO strategy ... but how?
Webinar
SEO: Best Technical Practices!
Watch the webinar!
The different types of Rich Snippets
There are several types of rich results . You are free to choose them according to your activity, ensuring that your site and its content are clear and readable to users. To better understand Google's rich results , here are some of the most common types of Rich Snippets found on the web:
The Review Snippets which, as the name suggests, takes the form of a star rating. Note that there are also rich snippets that display the entire review .
Rich snippet, notation example
The Recipe Snippets provide Internet users with additional information about a cooking recipe, such as its general rating, the preparation and cooking time required, and the number of calories in the dish .
Rich snippets, example of an enriched recipe
The Event Snippets show the date, location, and time of the event. Other options may also be displayed.
Example of a rich snippet on events
The Business and Organization Snippets provide all the information relating to a business: location, contact, pricing, opening hours, comments left by customers, etc. This data is available on the organization's Google+ page .
Rich snippet, example of rich text for an organization
This is of course a non-exhaustive list, to which must be added other Rich Snippets formats for authors, music albums, personalities, or even videos.
Rich Snippets are very often used on e-commerce sites . They help provide a better experience to consumers.
Finally, one last clarification: Featured Snippets are a "developed" form of Rich Snippets. Always positioned in position 0 on Google , they provide better visibility, the opportunity to appear twice on the first page and an increase in natural traffic.
What is the impact of Rich Snippets on SEO?
Since 2018, " rich results " have been at the heart of SERP concerns. Indeed, they now occupy more and more pages in search engine results, which inevitably impacts natural referencing criteria .
Better indexing thanks to structured data
Tagged with microdata , Rich Snippets facilitate indexing in the SERP . These microdata indicate precisely the type of information in question, in order to help Google identify the content of each element.
Increase in click-through rate of rich results on Google
This enrichment of Google search results also leads to a decrease in the click-through rate for regular organic search listings. And for good reason, fewer Internet users click on pages without Rich Snippets, when the information contained in a featured snippet is sufficient. Just like Google Ads extensions for ads, Rich Snippets are therefore used to boost a site's clicks . In SEO, we talk about increasing the CTR ( Click Through Rate ).
An increase in visibility on Google
The appearance of enriched data naturally promotes the paytm database visibility of a site. If Rich Snippets allow Google to better understand content, they also participate in the promotion of a website in the search engine results pages. Indeed, if you compare results with and without Rich Snippet , the impact of the latter immediately becomes evident.
Comparing Cookie Recipes with and without Rich SnippetsComparing Google Search Results with and without Rich Snippets
As you can see, the rating and thumbnail visual content take up space on the page and immediately grab attention. It’s no surprise then that Google SERP studies agree that users click on rich results more than non-rich results.
So, if you search for a cookie recipe and one of the results lists the baking time, number of reviews available, and rating, you can be sure that by clicking on the link, you will find the information you came looking for. In addition, the thumbnail image of the cookie builds trust, since it clearly shows the desired intention.
SEO: the secrets to reaching the first position on Google!
Download the support
How to use Rich Snippets on your site?
Now that you know the link between Rich Snippets and SEO , how do you go about displaying Rich Snippets on Google ? You should know that it is necessary to insert structured data tags in the HTML code of the page. Google then crawls this page and translates the code, so that it appears as the Rich Snippets you have chosen. Find out how to add structured data and validate them!
Add markup for Rich Snippets
Structured data is divided into two parts:
Schema : This is the vocabulary that identifies entity elements to Google. Along with Schema, Open Graph markup and Twitter cards are two forms of structured data vocabulary that the search engine can translate. Schema.org , on the other hand, is part of an initiative launched in 2011 by Google, Bing, and Yahoo to deliver a universal schema system for marking up data fields on websites . You can use Schema.org to take advantage of a vast library of vocabulary.
Format is the markup code that communicates vocabulary directly to Google. There are three major formats: JSON-LD , microdata, and RDFa. Increasingly used, JSON-LD is emerging as Google's preferred structured data format .
If you know how to edit basic HTML, adding structured data directly into the page code gives you more control. If you don't have coding skills, don't worry: a little reading and experimentation will help you get the job done.