Do you know what branding is? And how important is it for your company?
Posted: Tue Dec 03, 2024 6:58 am
Do you know what branding is? And how important is it for your company?
The wide range of products and services available and the high level of information and demand from consumers have led companies to seek to strengthen their brands. With the right strategy, brands can differentiate themselves in the market and become closer to consumers, obtaining greater financial returns.
How to reposition a brand? And how to make it positively recognized? Branding petroleum manufacturers email lists can help, as it is a set of strategies that serve precisely to make your brand stronger in the minds of customers, influencing their purchasing decisions. The actions are focused on the brand's purpose, values, identity and positioning.
An example of branding is the purple Nubank, which arrived on the market innovating in communication for the credit card and digital account market. Created in 2013, the Brazilian fintech used branding in a revolutionary way, abusing young and simple language, achieving a profit of R$2.1 billion in 2019 alone.
How to develop branding strategies
Visual Identity: this reveals the purpose of the business and must come before any other step. This is the time to create the name, logo, slogan, colors and all visual elements. There are many brands that have managed to convey their values in their visual identity. A striking example is Coca-Cola, which has made such good use of the color red. Because it is so important, defining the visual identity is a process that must be carried out professionally and not in an amateurish manner.
Brand Persona: this strategy involves personifying your brand, with the aim of getting closer to the customer and facilitating communication with them. One example that has worked is Lú, a character that represents the Magazine Luiza brand.
Tone of Voice: This is a strategy for defining the language used in the media, adapting to the characteristics of each one, facilitating communication with the public and helping to build brand authority. An example would be Red Bull, which has maintained its position as an irreverent and ironic brand to this day, maintaining a young and hip tone of voice.
Channels: Branding takes into account which channels your brand should be represented on, in which media and how to work with each of them. The choice of channels is directly linked to your target audience. It's like casting bait where the big fish are. Some brands, for example, are more on YouTube than on Facebook, while many new brands are investing in Instagram and TikTok.
Content: Once you are on the right channel, it is time to share content, which needs to be relevant and rich in value for your customers. The focus should be on providing information and solutions, whether it is in a simple post on social media or through a blog, website or video. The format of the content should also be analyzed strategically.
Metrics and Results: the process must be concluded with the analysis of the metrics and results achieved from all the work. And with each analysis, the direction of the projects can be redefined or validated. In other words, it never ends…
The wide range of products and services available and the high level of information and demand from consumers have led companies to seek to strengthen their brands. With the right strategy, brands can differentiate themselves in the market and become closer to consumers, obtaining greater financial returns.
How to reposition a brand? And how to make it positively recognized? Branding petroleum manufacturers email lists can help, as it is a set of strategies that serve precisely to make your brand stronger in the minds of customers, influencing their purchasing decisions. The actions are focused on the brand's purpose, values, identity and positioning.
An example of branding is the purple Nubank, which arrived on the market innovating in communication for the credit card and digital account market. Created in 2013, the Brazilian fintech used branding in a revolutionary way, abusing young and simple language, achieving a profit of R$2.1 billion in 2019 alone.
How to develop branding strategies
Visual Identity: this reveals the purpose of the business and must come before any other step. This is the time to create the name, logo, slogan, colors and all visual elements. There are many brands that have managed to convey their values in their visual identity. A striking example is Coca-Cola, which has made such good use of the color red. Because it is so important, defining the visual identity is a process that must be carried out professionally and not in an amateurish manner.
Brand Persona: this strategy involves personifying your brand, with the aim of getting closer to the customer and facilitating communication with them. One example that has worked is Lú, a character that represents the Magazine Luiza brand.
Tone of Voice: This is a strategy for defining the language used in the media, adapting to the characteristics of each one, facilitating communication with the public and helping to build brand authority. An example would be Red Bull, which has maintained its position as an irreverent and ironic brand to this day, maintaining a young and hip tone of voice.
Channels: Branding takes into account which channels your brand should be represented on, in which media and how to work with each of them. The choice of channels is directly linked to your target audience. It's like casting bait where the big fish are. Some brands, for example, are more on YouTube than on Facebook, while many new brands are investing in Instagram and TikTok.
Content: Once you are on the right channel, it is time to share content, which needs to be relevant and rich in value for your customers. The focus should be on providing information and solutions, whether it is in a simple post on social media or through a blog, website or video. The format of the content should also be analyzed strategically.
Metrics and Results: the process must be concluded with the analysis of the metrics and results achieved from all the work. And with each analysis, the direction of the projects can be redefined or validated. In other words, it never ends…