Companies that wish to do so can participate in the test via the API. The aim of this test is to demonstrate that it is possible to create target groups while complying with the GDPR and protecting their data.
However, one of the main problems that the elimination of cookies brings is for advertisers. Since they need to create target groups, focus on a segment, as well as measure their performance, all while guaranteeing the security of user data. Therefore, a secure and marketable alternative must be created. Hence, the API system is being considered to measure click conversions.
This is supposed to protect privacy by introducing noise. It also restricts the bits of conversion data that the API can send at any one time.
Additionally, to help marketers distinguish between real-world traffic vs. traffic generated by bots without third-party cookies, Google offers Trust Tokens that allow you to verify authentic traffic without identifying individuals .
As for the March test, it is expected to make it easier to detect fraud on mobile germany telegram data devices. That's why Google Ads teams will need to test the features with trusted users and integrate new optimizations based on feedback.
Fingerprinting protection will also be essential. To this end, Google Chrome is introducing Gnatcatcher, a feature that allows you to mask a person's IP address to protect their identity without disrupting website operations.
However, all these new technological solutions presented by Google are still in the development process and we will have to see how they evolve. There is still a year left before cookies disappear, so we will have to wait to see if these alternatives are definitive or if new ones will be developed.
