New event formats
Posted: Mon Dec 09, 2024 10:33 am
In February, the Mobile World Congress , held annually in Barcelona, Spain, was cancelled amid growing news of the spread of the coronavirus in China.
Subsequently, and in the face of the increase in the number of infections in Spain, many events closed. Some did so permanently, while others chose to adapt to the new reality with the confinement decreed on the population.
This information is based on a study carried out with event experts gambling data indonesia by the Professional Convention Management Association (PCMA). 7 out of 10 professionals have decided to move their in-person event partially or completely online . A trend that, according to professionals, will continue beyond the end of the pandemic.
Some of the platforms used to host events have been YouTube, Microsoft Teams or Zoom. Clara Ramírez, Awards & Events Director at the consultancy SCOPEN, advances in a company press release that the advances in this field have multiplied and its advantages have been enhanced.
“This situation has forced us all to work remotely and to make use of these tools that we have had for a long time and we are realising their advantages, such as increased productivity when holding any meeting or gathering. Key aspects such as ease of connection, time saved on travel and cost savings in production, as well as the possibility of using innovative technological tools, are, without a doubt, very positive aspects and represent an opportunity for this type of event,” he stressed.
The consultancy SCOPEN indicates that a hybrid format will be chosen, with in-person and virtual audiences, and reassures professionals who fear that the virtual event will replace the traditional format.
All those professionals who wish to expand their experience in any branch related to the business world can do so through the university programs sponsored by FUNIBER . One of the courses offered is the Master's Degree in Strategic Marketing Management .
Sources: Traditional events are becoming virtual: 7 out of 10 have decided to make the leap to digital .
The new reality of events: towards a hybrid format that embraces technology .
Subsequently, and in the face of the increase in the number of infections in Spain, many events closed. Some did so permanently, while others chose to adapt to the new reality with the confinement decreed on the population.
This information is based on a study carried out with event experts gambling data indonesia by the Professional Convention Management Association (PCMA). 7 out of 10 professionals have decided to move their in-person event partially or completely online . A trend that, according to professionals, will continue beyond the end of the pandemic.
Some of the platforms used to host events have been YouTube, Microsoft Teams or Zoom. Clara Ramírez, Awards & Events Director at the consultancy SCOPEN, advances in a company press release that the advances in this field have multiplied and its advantages have been enhanced.
“This situation has forced us all to work remotely and to make use of these tools that we have had for a long time and we are realising their advantages, such as increased productivity when holding any meeting or gathering. Key aspects such as ease of connection, time saved on travel and cost savings in production, as well as the possibility of using innovative technological tools, are, without a doubt, very positive aspects and represent an opportunity for this type of event,” he stressed.
The consultancy SCOPEN indicates that a hybrid format will be chosen, with in-person and virtual audiences, and reassures professionals who fear that the virtual event will replace the traditional format.
All those professionals who wish to expand their experience in any branch related to the business world can do so through the university programs sponsored by FUNIBER . One of the courses offered is the Master's Degree in Strategic Marketing Management .
Sources: Traditional events are becoming virtual: 7 out of 10 have decided to make the leap to digital .
The new reality of events: towards a hybrid format that embraces technology .