7 digital marketing trends for 2017
Posted: Tue Dec 03, 2024 6:50 am
2017 will be the year of apps and marketing of things
In 2017, hyper-personalization of content and user context are consolidated as decisive factors in the success of marketing campaigns. The leading digital marketing agency, Bluecell, identifies and analyzes the seven most influential trends for this year:
1. It's not what you say, it's how you say it
Content remains at the heart of digital marketing, but its impact is increasingly dependent on format, channel and context. This trend reflects an evolution in the way we interact with users: it is no longer enough to simply chemical manufacturers email lists deliver messages; how, where and when they are delivered is crucial. Companies must explore and leverage new formats such as video, augmented reality and virtual assistants. A prominent example is the success of Pokémon Go , which demonstrated how an app can transform user-brand interaction through augmented reality and gamification. In addition, video streaming, such as that seen during the US presidential debate, is becoming a powerful tool for real-time engagement.
2. The value of the data in the visualization
The era of big data has led to an overabundance of information, but the real challenge for marketers in 2017 is the ability to interpret and present this data in an understandable and engaging way. Data visualization tools like Tableau and Chart.js are critical to turning raw numbers into compelling stories and actionable insights. Machine learning and artificial intelligence will play a crucial role in processing and analyzing large volumes of data, enabling more informed decision-making and deeper personalization of marketing campaigns.
3. From 'community manager' to 'consumer manager'
The evolution of digital marketing roles reflects a paradigm shift from engaging users to providing a personalized and satisfying shopping experience. Brands need to focus not only on attracting qualified traffic, but on converting that traffic into loyal customers. This involves understanding and catering to individual customer needs and preferences, using data to personalize offers and continually improve the shopping experience. Effective consumer management involves a deep understanding of the customer, their behavior, and how they interact with the brand across different channels.
4. Marketing of things and contextualized marketing
Marketing in 2017 will be profoundly influenced by the rise of the Internet of Things (IoT). With more connected devices than ever before, from wearables to smart home appliances, brands have unprecedented opportunities to engage with users in a more personal and timely context. Indoor localization becomes a powerful tool to personalize marketing based on the user’s exact location, delivering relevant promotions and content in places like shopping malls, stadiums or airports. Contextualized marketing requires an innovative and creative approach to make the most of the possibilities offered by the IoT, adapting the message and offer to the specific context of the consumer.
5. Apps and populism
This year we will see a significant shift in app development strategy by large companies. There will be a focus on creating more open and collaborative apps, seeking synergies with third-party platforms to expand their reach and improve the user experience. A clear example is the integration of Spotify into the Uber app , which demonstrates how brands can collaborate to enrich the user experience. This trend towards cooperation and interconnection between different apps and services is expected to grow, offering users a more integrated and fluid experience.
In 2017, hyper-personalization of content and user context are consolidated as decisive factors in the success of marketing campaigns. The leading digital marketing agency, Bluecell, identifies and analyzes the seven most influential trends for this year:
1. It's not what you say, it's how you say it
Content remains at the heart of digital marketing, but its impact is increasingly dependent on format, channel and context. This trend reflects an evolution in the way we interact with users: it is no longer enough to simply chemical manufacturers email lists deliver messages; how, where and when they are delivered is crucial. Companies must explore and leverage new formats such as video, augmented reality and virtual assistants. A prominent example is the success of Pokémon Go , which demonstrated how an app can transform user-brand interaction through augmented reality and gamification. In addition, video streaming, such as that seen during the US presidential debate, is becoming a powerful tool for real-time engagement.
2. The value of the data in the visualization
The era of big data has led to an overabundance of information, but the real challenge for marketers in 2017 is the ability to interpret and present this data in an understandable and engaging way. Data visualization tools like Tableau and Chart.js are critical to turning raw numbers into compelling stories and actionable insights. Machine learning and artificial intelligence will play a crucial role in processing and analyzing large volumes of data, enabling more informed decision-making and deeper personalization of marketing campaigns.
3. From 'community manager' to 'consumer manager'
The evolution of digital marketing roles reflects a paradigm shift from engaging users to providing a personalized and satisfying shopping experience. Brands need to focus not only on attracting qualified traffic, but on converting that traffic into loyal customers. This involves understanding and catering to individual customer needs and preferences, using data to personalize offers and continually improve the shopping experience. Effective consumer management involves a deep understanding of the customer, their behavior, and how they interact with the brand across different channels.
4. Marketing of things and contextualized marketing
Marketing in 2017 will be profoundly influenced by the rise of the Internet of Things (IoT). With more connected devices than ever before, from wearables to smart home appliances, brands have unprecedented opportunities to engage with users in a more personal and timely context. Indoor localization becomes a powerful tool to personalize marketing based on the user’s exact location, delivering relevant promotions and content in places like shopping malls, stadiums or airports. Contextualized marketing requires an innovative and creative approach to make the most of the possibilities offered by the IoT, adapting the message and offer to the specific context of the consumer.
5. Apps and populism
This year we will see a significant shift in app development strategy by large companies. There will be a focus on creating more open and collaborative apps, seeking synergies with third-party platforms to expand their reach and improve the user experience. A clear example is the integration of Spotify into the Uber app , which demonstrates how brands can collaborate to enrich the user experience. This trend towards cooperation and interconnection between different apps and services is expected to grow, offering users a more integrated and fluid experience.