The Cepymenews website offers three tips to small businesses in this sector to enhance their digital strategies:
Optimize the SEO of the website : positioning has a decisive influence on Internet search engines, so it is important for the business to have a high level of visibility. It is also essential to apply keyword strategies related to the specific sector and optimize the loading time of the website.
Social media has become a fundamental element of gambling data china communication, so it is necessary for companies to use this tool to offer promotions or discounts, among other communications.
Implement technological solutions to facilitate both online consultations and reservations .
Rural tourism is believed to be one of the beneficiaries of the health crisis, due to its geographical location and the possibility of ensuring safe distances compared to the overcrowding of large cities.
“It seems that during the summer of 2020 there will be a significant change in the holiday model, which is now leaning more towards rural tourism. Therefore, small Spanish businesses and self-employed people who manage business models such as rural houses, travel agencies and outdoor leisure activities, have the opportunity to take their business to the Internet with the aim of having greater online visibility for all those people who are thinking about where to go on holiday this summer” , highlights Gianluca Stamerra , regional director of the domain registrar company GoDaddy for Spain, Italy and France.
FUNIBER sponsors a large number of university programs focused on offering professionals complete and up-to-date information on business strategies. One of the courses offered is the Master's Degree in Strategic Management .
Source: 3 keys to improve the digital strategy of small businesses in the tourism sector for the summer holidays .
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