Business ideas to improve the sales process
Posted: Mon Dec 09, 2024 10:23 am
Sales and customer relations are increasingly oriented towards the emotional side, to improve experiences, help and seduce rather than sell... The sales process is a complex cycle, and not everyone is capable of successfully guiding it. In addition, whether we manage to close a sale will depend to a large extent on its correct completion. For this reason, we must inform ourselves about commercial ideas that help us to successfully guide the buyer's cycle.
In this sense, it is important to always be on the lookout for new business ideas to improve the sales process , both in terms of new strategies or techniques, as well as sales tools that optimize the activity of agents. This will help us stay abreast of new trends and increase our chances of success.
Whether you're a cold calling salesperson or head of a gambling database sales department, take note of these sales ideas to optimize your sales cycle . Are you doing the right thing? Do you want to improve your goals? Optimize your time and that of your sales force? Check out these tips.
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What is the sales process?
The sales cycle or process is a procedure that structures the implementation of the different sales activities in several phases or stages. Its main objective is to improve the relationship with the customer, effectively satisfy their desires and needs and meet business objectives.
Phases of the sales cycle
Its structure and breakdown into periods is different for each professional but, as a general rule and in summary, it is made up of the following phases:
Sales planning : the moment when objectives are set; a program is developed specifying the tasks that the agent will perform to meet them; finally, a budget is drawn up and control is established for the expenses and investment made and the objectives that have been met.
Product offering : the seller uses different strategies and tactics to understand the customer's needs and present the solutions that best fit them. This stage is broken down into four phases:
Identifying customer needs
Selecting products or services and creating the most suitable offer for the user
Satisfying the prospect's needs
Providing quality service
Negotiation : The objective of any negotiation is to reach an agreement with our interlocutor that satisfies both parties. The negotiation process can be divided into three stages:
Preparation phase : gathering information about the client, the offer, and any other aspects that will help us in this period.
Development phase : both parties exchange information and define their positions. A great help for this stage to be successful is to use NLP techniques in sales.
Closing : Closing a negotiation can occur with or without an agreement, but it is important to ensure that both parties interpret the visit in the same way.
To learn more: Closing sales: the 10 best techniques
Banner 2 download The Commercial Visit Today is with Technology_Updated_Nov22
Business ideas to improve the sales process
Although the summary may seem simple, the sales process involves a large number of actions and complexity, so it is necessary not only to structure it properly, but also to continuously improve it and rely on commercial tools and ideas that can make the procedure more successful.
Here are some business ideas to help you improve your sales cycle:
1- Improve customer experience
Everything related to the customer is always subject to continuous improvement, but what is customer experience? The CEO of Excélitas Global explains that it is "the set of sensations, emotions and moods that customers experience while they are with salespeople." To improve it we have to provide positive feelings such as trust , security and make them feel more than satisfied. Why do you think it is so important? The reason is very simple: because the customer can forget many of the things we have told them, technical specifications, specific details... However, what they will not forget is how the salesperson has made them feel . César Piqueras suggests (in the video below) that we incorporate 3 expressions into the sales representative's vocabulary: "perfect", "great", "very good".
Related reading: How to choose the best mobile CRM to boost your sales
2- Work on the emotional bond
As the sales process progresses, an "emotional bond" is created, a common concept in the world of advertising that is also beginning to be strongly introduced in the world of sales. We could say that it is the union that is created between 2 people who feel good. Therefore, it is essential to strengthen this emotional bond to be closer to our clients and for them to remember us. Today, with the increase in supply, it becomes even more important if possible. To do this, having a good mobile CRM will be very useful.
In this sense, it is important to always be on the lookout for new business ideas to improve the sales process , both in terms of new strategies or techniques, as well as sales tools that optimize the activity of agents. This will help us stay abreast of new trends and increase our chances of success.
Whether you're a cold calling salesperson or head of a gambling database sales department, take note of these sales ideas to optimize your sales cycle . Are you doing the right thing? Do you want to improve your goals? Optimize your time and that of your sales force? Check out these tips.
Banner download The Commercial Visit Today Is With Technology
What is the sales process?
The sales cycle or process is a procedure that structures the implementation of the different sales activities in several phases or stages. Its main objective is to improve the relationship with the customer, effectively satisfy their desires and needs and meet business objectives.
Phases of the sales cycle
Its structure and breakdown into periods is different for each professional but, as a general rule and in summary, it is made up of the following phases:
Sales planning : the moment when objectives are set; a program is developed specifying the tasks that the agent will perform to meet them; finally, a budget is drawn up and control is established for the expenses and investment made and the objectives that have been met.
Product offering : the seller uses different strategies and tactics to understand the customer's needs and present the solutions that best fit them. This stage is broken down into four phases:
Identifying customer needs
Selecting products or services and creating the most suitable offer for the user
Satisfying the prospect's needs
Providing quality service
Negotiation : The objective of any negotiation is to reach an agreement with our interlocutor that satisfies both parties. The negotiation process can be divided into three stages:
Preparation phase : gathering information about the client, the offer, and any other aspects that will help us in this period.
Development phase : both parties exchange information and define their positions. A great help for this stage to be successful is to use NLP techniques in sales.
Closing : Closing a negotiation can occur with or without an agreement, but it is important to ensure that both parties interpret the visit in the same way.
To learn more: Closing sales: the 10 best techniques
Banner 2 download The Commercial Visit Today is with Technology_Updated_Nov22
Business ideas to improve the sales process
Although the summary may seem simple, the sales process involves a large number of actions and complexity, so it is necessary not only to structure it properly, but also to continuously improve it and rely on commercial tools and ideas that can make the procedure more successful.
Here are some business ideas to help you improve your sales cycle:
1- Improve customer experience
Everything related to the customer is always subject to continuous improvement, but what is customer experience? The CEO of Excélitas Global explains that it is "the set of sensations, emotions and moods that customers experience while they are with salespeople." To improve it we have to provide positive feelings such as trust , security and make them feel more than satisfied. Why do you think it is so important? The reason is very simple: because the customer can forget many of the things we have told them, technical specifications, specific details... However, what they will not forget is how the salesperson has made them feel . César Piqueras suggests (in the video below) that we incorporate 3 expressions into the sales representative's vocabulary: "perfect", "great", "very good".
Related reading: How to choose the best mobile CRM to boost your sales
2- Work on the emotional bond
As the sales process progresses, an "emotional bond" is created, a common concept in the world of advertising that is also beginning to be strongly introduced in the world of sales. We could say that it is the union that is created between 2 people who feel good. Therefore, it is essential to strengthen this emotional bond to be closer to our clients and for them to remember us. Today, with the increase in supply, it becomes even more important if possible. To do this, having a good mobile CRM will be very useful.