Multichannel , Omnichannel and more recently Singlechannel ...
We have not yet brought the practice of the first down to earth and we are already hearing about the third.
Don't worry, don't worry, here we give you the key to success in this relational journey with your contacts and/or clients.
Can you imagine your client customizing the product as they want?
Well, don't imagine, you can already do it.
THE CRITERIA! in capital letters yes, the business criteria (that of who or who determines it in each one) is the key that allows you to reach the phase you pursue; Multichannel , Omnichannel or Singlechannel
Banner2 call for download on DIGIPocket Commercial Hybrid Blog
Let's find out why:
multichannel: interacting with our contacts/customers on more than one channel, without the need for a connection between the points of contact on each of them.
omnichannel interacting with our contacts/customers on all the channels I am on, being consistent between the points of contact in each one.
single-channel interacting with our contacts/clients on the channels I am on, giving continuity to the relationship that exists on one with the one that continues on the others.
Ok, so am I Multichannel , Omnichannel or Singlechannel depending on the channels I interact with?
Well no! The truth is no.
You are Multichannel , Omnichannel chinese overseas africa database or Singlechannel based on the initial decision of whoever sets the criteria.
Let's get to it.
In the company, information from one channel must be collected, integrated and synchronized with that collected in the rest.
This makes it possible for any channel, at a contact point "x", to use the data it needs from the others to continue the relationship with the contact/customer without the latter having to restart it or go back in time.
This sensible decision avoids the wear and tear of the contact/customer, represented in classic thoughts such as "...but how can they not know at the central office that I made the replacement on the web 3 weeks ago? That the sales representative knows nothing about my return request due to the incident in the delivery?
Well, now you have the key and the reason for it. Logical if we think about it, right?
When you feel and think something like that, you already know that the person who set the criteria did not do it.
And if that's you, whoever marks it or participates, do it now!
First, have your tools collect data from each channel.
Second, share them with those from other channels.
and then everything else you want will be achievable.
Do it and start the path that leads from Multichannel to Omnichannel to soon achieve Single Channel. Today's technological tools allow it and...whoever gets there first will knock twice.
Banner download on DIGIPocket Commercial Hybrid Blog
B2B eCommerce in an Omnichannel sales strategy aimed at Single Channel
Make your B2B eCommerce allow a contact/customer to arrive from another purchasing channel without causing them any trouble. Just as if they were in front of a member of your team!
11 requirements for a B2B eCommerce to sell more today - efficient B2B eCommerce
A B2B eCommerce is a service for your client .
Any inefficient service stops being used.
With it you sell more in your B2B eCommerce because as a customer we think like this:
"I, who am the client, want...
1- Have my own catalogues and products [customization]
โ I sell ๐๐๐ฌ๐ญ๐๐ซ ๐๐จ๐ซ ๐จ๐ฎ๐ซ ๐๐ฅ๐๐ง๐๐ ๐ ๐๐ฆ๐๐ง ๐ญ๐จ ๐จ๐ฎ๐ซ ๐๐ฅ๐๐ง๐๐ โ
Why do I see your ๐ ๐๐ฆ๐๐ง ? ๐๐ ๐ญ๐๐ฅ๐๐ฏ๐ข๐ฌ๐๐ซ๐ฒ when I access it? โ I display custom furniture in residential areas โ I waste time showing me the most expensive furniture in it โ I have beauty salons and experts in beauty โ Do I have to see your ๐๐๐ฉ๐ข๐ฅ๐๐ซ๐ ๐จ๐ฎ๐ซ ๐๐๐ง๐ ๐ฒ๐จ๐ฎ ๐ซ๐๐๐ฎ๐ญ๐ข๐จ๐ง ...?
