Two great products with different positioning
Posted: Mon Dec 09, 2024 9:35 am
MarTech360 is the Digital360 Group's marketing automation platform. The solution was designed and built to be a complete, all-in-one , modular and scalable tool in which to bring together all the experience deriving from more than 100 projects managed for Italian tech companies. Aimed at all companies, but with a preference for SME processes, MarTech360 allows you to design and implement effective customer journeys , managing them along the entire inbound marketing funnel.
The platform is provided as a service (as-a-service) and has some distinctive features: first, the extreme solidity resulting from the use of Mautic as a marketing automation engine, an open source software used by more than 200 thousand companies and supported by more than 1,000 developers worldwide. The second aspect is the integrated approach of best-in-class technologies : MarTech360 uses, for the various 'components' of marketing automation projects (social, e-mail, CMS, CRM...), the best technologies available, guaranteeing their synergy. The platform is also simple to use, focuses heavily on reporting with customizable dashboards and oversees all the company's digital channels, from e-mail marketing to smart content, from blogs to landing pages, without forgetting - obviously - the management of all marketing automation workflows.
Two great products with different positioning
The comparison between two very broad and enveloping marketing automation software must somehow ignore the individual features. There is no doubt that Hubspot is a point of reference in the sector, has deserved its success and benefits from a ten-year path of improvement: the management of all phases of the marketing and sales funnel, the continuous addition of features and integrations and the significant investment in UX make it a solid, complete and effective choice.
MarTech360 is a new, agile and scalable proposal. It does not intend to “ compete ” with Hubspot, since the positioning and ambitions are different: Hubspot blends perfectly with the needs of very advanced companies in terms of marketing & sales activities and processes; MarTech360 is an all-in-one solution that enables marketing automation for SMEs and is aimed list of telegram users in belgium at bringing tangible results by leveraging the group's experience.
The different positioning weakens an aseptic comparison of features between the two marketing automation software, although MarTech360 is comparable to the Professional version of Hubspot and above the Starter. The overlap between the two solutions is broad, although experience has suggested to the Digital360 team to focus a lot on certain areas, such as reporting, highly customizable thanks to Google Data Studio, and less on others, such as SEO optimization tools, for which you can use the CMS plug-ins (Wordpress) while Hubspot has its own dedicated function. An aspect that is far from secondary, unlike Hubspot the cost of MartTech360 is completely independent of the number of contacts.
Given the different positioning, MarTech360 mainly deals with the marketing part of the funnel, not the sales part : in this respect, the Hubspot suite offers a greater level of completeness since it also allows you to govern all sales pipelines. In the logic of the modular ecosystem, nothing prevents you from creating a synergy for MarTech360 with a dedicated tool.
Two Ever-Evolving Marketing Automation Software
Both marketing automation software are constantly evolving: Hubspot is growing, Mautic and all the integrated technologies that make up MarTech360 are growing, as are the customizations that are made to integrate the tool with the company realities and systems in use. MarTech360 can in fact be integrated with the CRM already in use so as to quickly manage all marketing channels and automation starting from a consolidated base. MarTech360 also takes advantage of the benefits of Open Source marketing automation software with broad support from developers, which translates into short update times, constant addition of features and rapid correction of any bugs .
The platform is provided as a service (as-a-service) and has some distinctive features: first, the extreme solidity resulting from the use of Mautic as a marketing automation engine, an open source software used by more than 200 thousand companies and supported by more than 1,000 developers worldwide. The second aspect is the integrated approach of best-in-class technologies : MarTech360 uses, for the various 'components' of marketing automation projects (social, e-mail, CMS, CRM...), the best technologies available, guaranteeing their synergy. The platform is also simple to use, focuses heavily on reporting with customizable dashboards and oversees all the company's digital channels, from e-mail marketing to smart content, from blogs to landing pages, without forgetting - obviously - the management of all marketing automation workflows.
Two great products with different positioning
The comparison between two very broad and enveloping marketing automation software must somehow ignore the individual features. There is no doubt that Hubspot is a point of reference in the sector, has deserved its success and benefits from a ten-year path of improvement: the management of all phases of the marketing and sales funnel, the continuous addition of features and integrations and the significant investment in UX make it a solid, complete and effective choice.
MarTech360 is a new, agile and scalable proposal. It does not intend to “ compete ” with Hubspot, since the positioning and ambitions are different: Hubspot blends perfectly with the needs of very advanced companies in terms of marketing & sales activities and processes; MarTech360 is an all-in-one solution that enables marketing automation for SMEs and is aimed list of telegram users in belgium at bringing tangible results by leveraging the group's experience.
The different positioning weakens an aseptic comparison of features between the two marketing automation software, although MarTech360 is comparable to the Professional version of Hubspot and above the Starter. The overlap between the two solutions is broad, although experience has suggested to the Digital360 team to focus a lot on certain areas, such as reporting, highly customizable thanks to Google Data Studio, and less on others, such as SEO optimization tools, for which you can use the CMS plug-ins (Wordpress) while Hubspot has its own dedicated function. An aspect that is far from secondary, unlike Hubspot the cost of MartTech360 is completely independent of the number of contacts.
Given the different positioning, MarTech360 mainly deals with the marketing part of the funnel, not the sales part : in this respect, the Hubspot suite offers a greater level of completeness since it also allows you to govern all sales pipelines. In the logic of the modular ecosystem, nothing prevents you from creating a synergy for MarTech360 with a dedicated tool.
Two Ever-Evolving Marketing Automation Software
Both marketing automation software are constantly evolving: Hubspot is growing, Mautic and all the integrated technologies that make up MarTech360 are growing, as are the customizations that are made to integrate the tool with the company realities and systems in use. MarTech360 can in fact be integrated with the CRM already in use so as to quickly manage all marketing channels and automation starting from a consolidated base. MarTech360 also takes advantage of the benefits of Open Source marketing automation software with broad support from developers, which translates into short update times, constant addition of features and rapid correction of any bugs .