How to optimize your SEO content on WordPress?
Posted: Wed Apr 30, 2025 8:27 am
⏲ Reading time: 22 minutes
WordPress, the preferred CMS (Content Management System) for SEO web editors? Intuitive and offering numerous optimization options thanks to a plethora of widgets, it's an understatement to say that WordPress is a star of web editorial.
So, how do you optimize your WordPress articles for SEO ? Semantic research, writing, information structuring, and conversions: become a specialist in SEO optimization for WordPress articles ! I invite you to discover without further delay how to improve your SEO on WordPress .
Choice of keywords: no content optimization without semantic study
Every SEO expert has heard this phrase at least once: "I've optimized my WordPress site's articles for SEO." To which any SEO specialist will (in theory) have responded: "Okay, but for which keywords?"
Because yes: before talking about any SEO optimization for WordPress , whether technical or editorial, it is important to identify the right keywords on which you want Google to push your content. But deciding which keyword you are going to work on via your article is far from being an easy task.
Search volume
Presence and strength of competitors
SEA Presence
There are many factors that come into play when choosing one keyword over another.
With the SEOQuantum tool, you can easily implement your editorial strategy and optimize the SEO of your WordPress articles using artificial intelligence.
Good to know: 1 page = 1 keyword and its derivatives. Measure your ROI by identifying a target keyword, writing an SEO-optimized article, and then tracking the performance of your WordPress site's rankings each week.
Structural SEO optimization thanks to the right Wordpress plugins!
A common misconception among WordPress users? The popular Yoast plugin can single-handedly improve the SEO performance of content published on WordPress. In absolute terms:
Whether it's the free or paid version, Yoast will not guarantee you a better presence in Google results;
but it is a (very practical) tool to help you quickly optimize many SEO prerequisites (Meta Title and Description tags, breadcrumbs, robots.txt, sitemap, etc.).
While Yoast is the most downloaded SEO plugin, other extensions are very useful for your WordPress SEO. Here is a non-exhaustive list of the other most popular plugins in 2021:
Rank Math SEO : This tool is very popular for its easy setup features, rich snippet integration , and Google Analytics and Search Console tools. It also allows for accurate keyword tracking.
All in One SEO Pack : More or less equivalent to Yoast, this extension is useful for avoiding duplicate content and informing search engines of updates to your content.
SEO Press : good support for your SEO on WordPress, you can notably take advantage of dynamic functions for writing your metadata and perfectly adapt your WordPress articles to display on different social networks.
WP Rocket : Improve your WordPress loading speed with compression and caching features.
Redirection : As the name suggests, this plugin allows you to manage your 301 redirects and monitor your 404 errors.
Broken Link Checker : By adding this SEO plugin to your WordPress, you will be informed in real time if a link no longer works (URL and media).
Really Simple SSL : If your WordPress site isn't already HTTPS, this plugin will allow you to make the change in just a few clicks.
WP Backlinks : Allows you to track and control all your backlinks directly from your WordPress dashboard.
Where this type of plugin is particularly interesting for SEO on WordPress and SEO optimization of content is in fact in its management of meta tags and numerous structuring elements.
Optimize your Meta Title and Descriptions
Located in the HTML header of the page (between
and ) the Meta Title and Description tags are key elements of SEO editorial optimization on WordPress and more generally on any website.
The title has a very strong SEO impact, because:
Thebolivia phone number data benin phone number data words in this tag will specify to Google the main topic covered.
It is this which will inform the Internet user about the content of the page and make them want to click.
You have approximately 70 characters (including characters and spaces) to place your keyword and make the Internet user want to visit your site.
Updated title tag display in Google SERP : In August 2021, Google confirmed it had implemented a feature that modifies title tags in snippets displayed on search results pages. However, this does not appear to diminish the SEO importance of this attribute. According to comments made by John Mueller (webmaster trend analyst at Google), this action was taken to provide more descriptive titles to users and combat over-optimization. Continuing to optimize the title tag therefore seems to still be relevant to improve organic SEO.
Even if it does not have a direct impact on SEO, the description should not be neglected either, because:
This is a real call to click: you have about 200 characters to describe the content of your page in more detail.
It is an element of reassurance to confirm to the Internet user that your site will provide them with a better response than the competition.
Here again, a plugin like Yoast proves to be a valuable aid for optimizing these SEO elements on WordPress.
Metadata Settings on Yoast SEO
This type of plugin will allow you to configure the writing of your title tag or, on the contrary, to customize it manually. We strongly recommend you to do a mix of both possibilities!
You can very well choose to automatically configure your Title tags according to the available variable snippet inserts such as:
WordPress, the preferred CMS (Content Management System) for SEO web editors? Intuitive and offering numerous optimization options thanks to a plethora of widgets, it's an understatement to say that WordPress is a star of web editorial.
So, how do you optimize your WordPress articles for SEO ? Semantic research, writing, information structuring, and conversions: become a specialist in SEO optimization for WordPress articles ! I invite you to discover without further delay how to improve your SEO on WordPress .
Choice of keywords: no content optimization without semantic studyEvery SEO expert has heard this phrase at least once: "I've optimized my WordPress site's articles for SEO." To which any SEO specialist will (in theory) have responded: "Okay, but for which keywords?"
Because yes: before talking about any SEO optimization for WordPress , whether technical or editorial, it is important to identify the right keywords on which you want Google to push your content. But deciding which keyword you are going to work on via your article is far from being an easy task.
Search volume
Presence and strength of competitors
SEA Presence
There are many factors that come into play when choosing one keyword over another.
With the SEOQuantum tool, you can easily implement your editorial strategy and optimize the SEO of your WordPress articles using artificial intelligence.
Good to know: 1 page = 1 keyword and its derivatives. Measure your ROI by identifying a target keyword, writing an SEO-optimized article, and then tracking the performance of your WordPress site's rankings each week.
Structural SEO optimization thanks to the right Wordpress plugins!A common misconception among WordPress users? The popular Yoast plugin can single-handedly improve the SEO performance of content published on WordPress. In absolute terms:
Whether it's the free or paid version, Yoast will not guarantee you a better presence in Google results;
but it is a (very practical) tool to help you quickly optimize many SEO prerequisites (Meta Title and Description tags, breadcrumbs, robots.txt, sitemap, etc.).
While Yoast is the most downloaded SEO plugin, other extensions are very useful for your WordPress SEO. Here is a non-exhaustive list of the other most popular plugins in 2021:
Rank Math SEO : This tool is very popular for its easy setup features, rich snippet integration , and Google Analytics and Search Console tools. It also allows for accurate keyword tracking.
All in One SEO Pack : More or less equivalent to Yoast, this extension is useful for avoiding duplicate content and informing search engines of updates to your content.
SEO Press : good support for your SEO on WordPress, you can notably take advantage of dynamic functions for writing your metadata and perfectly adapt your WordPress articles to display on different social networks.
WP Rocket : Improve your WordPress loading speed with compression and caching features.
Redirection : As the name suggests, this plugin allows you to manage your 301 redirects and monitor your 404 errors.
Broken Link Checker : By adding this SEO plugin to your WordPress, you will be informed in real time if a link no longer works (URL and media).
Really Simple SSL : If your WordPress site isn't already HTTPS, this plugin will allow you to make the change in just a few clicks.
WP Backlinks : Allows you to track and control all your backlinks directly from your WordPress dashboard.
Where this type of plugin is particularly interesting for SEO on WordPress and SEO optimization of content is in fact in its management of meta tags and numerous structuring elements.
Optimize your Meta Title and Descriptions
Located in the HTML header of the page (between
and ) the Meta Title and Description tags are key elements of SEO editorial optimization on WordPress and more generally on any website.
The title has a very strong SEO impact, because:
Thebolivia phone number data benin phone number data words in this tag will specify to Google the main topic covered.
It is this which will inform the Internet user about the content of the page and make them want to click.
You have approximately 70 characters (including characters and spaces) to place your keyword and make the Internet user want to visit your site.
Updated title tag display in Google SERP : In August 2021, Google confirmed it had implemented a feature that modifies title tags in snippets displayed on search results pages. However, this does not appear to diminish the SEO importance of this attribute. According to comments made by John Mueller (webmaster trend analyst at Google), this action was taken to provide more descriptive titles to users and combat over-optimization. Continuing to optimize the title tag therefore seems to still be relevant to improve organic SEO.
Even if it does not have a direct impact on SEO, the description should not be neglected either, because:
This is a real call to click: you have about 200 characters to describe the content of your page in more detail.
It is an element of reassurance to confirm to the Internet user that your site will provide them with a better response than the competition.
Here again, a plugin like Yoast proves to be a valuable aid for optimizing these SEO elements on WordPress.
Metadata Settings on Yoast SEO
This type of plugin will allow you to configure the writing of your title tag or, on the contrary, to customize it manually. We strongly recommend you to do a mix of both possibilities!
You can very well choose to automatically configure your Title tags according to the available variable snippet inserts such as: