How to improve the natural referencing of your e-commerce site?

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Natural referencing or “Search Engine Optimization” (SEO) encompasses all the techniques intended to improve the positioning of your site on a search engine , such as Google.

Like you, Google seeks to iceland phone number data retain its visitors. When a user launches a query, it strives to provide relevant search results. It then presents several pages of results ("Search Engine Results Pages" or SERPs). The algorithm ranks sites based on their ability to effectively answer the user's question . On average, users spend less than a minute on the results list. It therefore tends to settle for the sites that appear first. In fact, the better your ranking, the more visibility you gain. The objective of your SEO strategy is therefore, in absolute terms, to reach the first position in the SERPs.

SEO optimization is a critical but complex area of ​​work, as it relies on numerous factors. SEO concerns both what happens on your website (on-site) and off-site. For optimal SEO, your strategy must be based on three main pillars: technique, content, and popularity.