Do you love writing austria phone number data and dream of a career change ? Then web writing might be just the thing for you! Discover everything you need to know about this increasingly popular profession . I'll explain the role of an internet writer , the requirements , web writing training , related jobs , and the salary you can expect.
Quick read: the essentials of being a web editorInfographic: web editor job description
Role of the web editor : writing content on websites.
Prerequisites for becoming a web editor : love of writing, excellent spelling, curiosity, adaptability, computer skills.
Web writing training : self-taught, free, paid.
Web writing professions : SEO editor, copywriter, storyteller, editor, translator, community manager, content manager, developer, SEO.
Web editor salary : between €25 and €100 per hour for a freelancer and between €1,500 and €3,000 per month for an employee.
As you read the rest of this blog post, you will find details on each of these elements.
What is the role of a web editor?Illustrative image: role of the web editor
The role of a web editor is to write content for publication on a website . As such, they adapt to the editorial strategy implemented by the company they work for and write texts accordingly.
To carry out this task, he conducts detailed research to find quality sources of inspiration and continuously monitors market trends. Thus, he continually analyzes the evolution of the competition and is aware of current events in the relevant field of activity.
In collaboration with the digital marketing team , the web editor then creates relevant content on the various communication channels of his employer, such as:
fixed pages;
blog posts;
news articles;
product sheets;
white papers ;
newsletters;
etc.
To achieve the company's business objectives, he uses different writing techniques . He can optimize his texts for SEO and improve internal linking , do copywriting to increase sales or even use storytelling to reach the reader.
More generally, the web editor is also able to be a source of suggestions . For example, he knows how to carry out keyword research or create an editorial schedule for future publications. He can also update already published texts in order to adapt them to current events or the rules of web writing .
What is an SEO copywriter?Illustrative image: What is a web editor?
A web editor isn't necessarily an SEO editor! Indeed, the latter is fully aware of search engines' expectations for promoting the natural ranking of content on the web.
Not all website owners need SEO optimization for their content. This is especially true for short product descriptions , viral articles (short-term visibility), or government sites .
An SEO web editor will therefore focus on the pages that require lasting visibility on Google . He then optimizes his content to naturally integrate (ideally!) a broader semantic field and keywords in the most important text areas (titles, introduction, metadata, etc.).
