The two lead generation KPIs to monitor to evaluate the overall performance of our activities are the number of contacts generated per month and the site conversion rate , i.e. the number of leads on the number of visitors for each month.
At the same time, however, as has been said, in order to make more list of telegram users in australia precise assessments, one must not forget to take into consideration the reference context.
Regardless of the positive or negative performance of the conversion rate or the number of leads generated per month, it will therefore be necessary to observe all the KPIs that can help us better understand the real data.
Among the most common we find:
New call to action
From Lead to Marketing Qualified Lead (Lead Generation KPI)
When talking about lead generation KPIs in the B2B context, one of the main considerations to make is: of all the leads generated, how many of them are commercially interesting for the products we sell? With whom do we want to strengthen relationships by investing in the relationship?
At this stage it will be essential to analyze the relationship between Leads and MQLs , a key parameter for evaluating the performance of marketing activities and therefore very useful for deciding whether it is necessary to take corrective action.
Through a more in-depth analysis of the channels, contents and Calls to Action (CTAs) that generate the greatest number of MQLs, we will therefore be able to have a clear vision of which are the areas to invest in and which to disinvest in or change strategy.
