Create a brand book

[mehadihasan123456]

Having developed a color palette, font, and understanding how the brand should look, collect them into a single identity. The brand book will become a guide to the style of your company. The website, business cards, merch, product packaging, design of pages in social networks, presentations of the marketing plan - absolutely everything should correspond to a single style.



9. Be consistent. Create a promotion plan for the next 6-9-12 months. Create viber data a content strategy, order professional product photography, connect chatbots, etc. As you work on your brand, analyze feedback and, if necessary, modify the design of pages and the approach to promotion. To ensure that the brand settles in the minds of consumers:

- maintain activity on your social media profiles;

- monitor brand mentions, track reviews and comments;

- quickly work through negativity.

In some cases, when the concept does not give the desired effect at all or is outdated, rebranding is necessary. It is very important for a business to be flexible, to adapt to changes in industry trends, while not losing its individuality. Regularly review the company's brand book, improve and update the design of the site, product, merch, etc. Over time, the brand will become more mature, acquire new features, improve or even change beyond recognition.

Branding is hundreds of small tasks aimed at increasing the recognition of the company. Thinking that a brand is just pathos and expensive image advertising is a big mistake.