Key Influencer Marketing Nuances That Networkers Need to Consider
Posted: Tue Apr 22, 2025 6:34 am
Don't launch influencer promotion thoughtlessly. Before working with bloggers:
1. Study your target audience carefully. It is not enough to order advertising from a blogger with a large number of subscribers - the influencer's audience must match your target audience in age, gender, income level, interests, etc. If they do not match, the advertising will not give the desired result and the conversion will be very low.
To save time, nerves, money and correctly draw up a portrait of a potential chinese america data client/partner, read our guide to defining the target audience in MLM .
2. Choose between micro and macro influencers. Celebrities promote so many different products that people stop believing them. Also, the cost of advertising with social media stars will cost a pretty penny. Such advertising may have a positive impact on the company's reputation, but it is not a fact that it will bring the expected number of clients / partners. Large bloggers often spray on everything at once, do not value the trust and affection of their subscribers enough.
1. Study your target audience carefully. It is not enough to order advertising from a blogger with a large number of subscribers - the influencer's audience must match your target audience in age, gender, income level, interests, etc. If they do not match, the advertising will not give the desired result and the conversion will be very low.
To save time, nerves, money and correctly draw up a portrait of a potential chinese america data client/partner, read our guide to defining the target audience in MLM .
2. Choose between micro and macro influencers. Celebrities promote so many different products that people stop believing them. Also, the cost of advertising with social media stars will cost a pretty penny. Such advertising may have a positive impact on the company's reputation, but it is not a fact that it will bring the expected number of clients / partners. Large bloggers often spray on everything at once, do not value the trust and affection of their subscribers enough.