Maximize your uniqueness criterion

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Focus your offer around the identified unmet need of your target audience. Show in detail how and at the expense of what you will solve their problem, what result this will lead to.

5. Identify several target audience groups and identify their unique unmet needs. Generate an individual offer for each such audience and show how you will solve the problem that is important to them. To hit the target and convey the necessary information to a specific person, create several landing pages with dynamic headlines and develop separate sales bank data funnels for each position.

For example, AmWay produces household goods, dietary supplements, skin care and decorative cosmetics - each type of product has its own target groups of buyers. By creating different attraction funnels aimed at the interests of different groups of their audience, AmWay managed to achieve enviable sales figures in each of the selected categories and become one of the largest corporations in the world.