Relationship Marketing
Posted: Mon Apr 21, 2025 8:16 am
Showcase Pages are LinkedIn’s newest features, replacing the old Services tab on Company Pages. They function as extensions of your company’s main page and can be used to highlight specific products, services, or business units within your company.
They are interesting for creating a more focused relationship with professionals who use LinkedIn and even with other companies that may be interesting from a business and commercial partnership point of view.
On Showcase Pages , as on corporate pages, it is also possible to post updates to create a dynamic communication channel with the audience we intend to reach.
LinkedIn recently added the bolivia mobile database option to Promote Posts, both on Business Pages and Showcase Pages , similar to Facebook's Post Promotion.
LinkedIn Ads
Paid ads on LinkedIn are a very interesting way to promote products and services on LinkedIn. Although they do not yet have the targeting features that we have on Facebook Ads , for example, they allow us a certain degree of options for selecting the audience we want to impact.
It is without a doubt a great option for some business segments considered more “serious” that do not find a suitable environment for broadcasting their advertising messages on other more informal social media such as Facebook, for example.
As with Facebook Ads, LinkedIn ads also have some unique techniques that are quite different from those used in Google Ads, for example, since it is a completely different marketing segment. In the case of Google Ads, we are dealing with search marketing, and when we use LinkedIn Ads, we are dealing with display marketing.
This is the true essence of social media and a fundamental part of any business marketing strategy on LinkedIn . Creating strong relationships is perhaps the greatest tool for building a solid presence on any social network, and LinkedIn is no exception.
Whether you’re marketing yourself on LinkedIn or marketing your business, it’s important to be in constant contact with your followers, fans, and connections on various networks. On LinkedIn, this contact is less intense, but it should still be cultivated as a fundamental part of your marketing strategy.
In the case of LinkedIn, this interaction occurs through the publication of updates on Company Pages and Showcase Pages , active participation in Groups related to the company's areas of activity and other more specific interventions.
The important thing in all these cases is to act, above all, in a contributive manner, that is, to add real value to the discussion and not transform these actions into simple opportunities to promote the brand.
As you can see, contrary to what many people think, LinkedIn does offer great advertising options for brands that decide to have an active presence on this network. It is for this reason that in our LinkedIn Course we dedicate several modules to this type of presence in addition to personal marketing on this network.
They are interesting for creating a more focused relationship with professionals who use LinkedIn and even with other companies that may be interesting from a business and commercial partnership point of view.
On Showcase Pages , as on corporate pages, it is also possible to post updates to create a dynamic communication channel with the audience we intend to reach.
LinkedIn recently added the bolivia mobile database option to Promote Posts, both on Business Pages and Showcase Pages , similar to Facebook's Post Promotion.
LinkedIn Ads
Paid ads on LinkedIn are a very interesting way to promote products and services on LinkedIn. Although they do not yet have the targeting features that we have on Facebook Ads , for example, they allow us a certain degree of options for selecting the audience we want to impact.
It is without a doubt a great option for some business segments considered more “serious” that do not find a suitable environment for broadcasting their advertising messages on other more informal social media such as Facebook, for example.
As with Facebook Ads, LinkedIn ads also have some unique techniques that are quite different from those used in Google Ads, for example, since it is a completely different marketing segment. In the case of Google Ads, we are dealing with search marketing, and when we use LinkedIn Ads, we are dealing with display marketing.
This is the true essence of social media and a fundamental part of any business marketing strategy on LinkedIn . Creating strong relationships is perhaps the greatest tool for building a solid presence on any social network, and LinkedIn is no exception.
Whether you’re marketing yourself on LinkedIn or marketing your business, it’s important to be in constant contact with your followers, fans, and connections on various networks. On LinkedIn, this contact is less intense, but it should still be cultivated as a fundamental part of your marketing strategy.
In the case of LinkedIn, this interaction occurs through the publication of updates on Company Pages and Showcase Pages , active participation in Groups related to the company's areas of activity and other more specific interventions.
The important thing in all these cases is to act, above all, in a contributive manner, that is, to add real value to the discussion and not transform these actions into simple opportunities to promote the brand.
As you can see, contrary to what many people think, LinkedIn does offer great advertising options for brands that decide to have an active presence on this network. It is for this reason that in our LinkedIn Course we dedicate several modules to this type of presence in addition to personal marketing on this network.