Rigid Matrix MLM Plans
Posted: Mon Apr 21, 2025 7:10 am
The sponsor must invite the number of distributors approved by the company rules - no less and no more. If the first generation of the matrix is already filled, an overflow occurs: the newcomer is located in the free cells under the previously invited members of the structure. No one can start filling a new matrix until they fill the current one. Such a system helps to maintain teamwork, but strict restrictions can put pressure on partners, increase their rates of departure and slow down the expansion of your MLM company's structure.
Soft MLM matrices
They provide more flexibility, allowing for the attraction of participants bank data with a "reserve". Sponsors can invite more people than are needed to fill the matrix, counting on the fact that some of them will still fulfill the necessary turnover and the required number of cells will "work". This approach contributes to the rapid growth of the affiliate structure, but it is less structured.
The matrix marketing plan is considered the champion in terms of the speed of expansion of the partner structure of MLM companies, because it encourages active recruitment and teamwork. Despite such a significant advantage, MLM matrices also have their pitfalls, including:
Reputational risks. Matrix marketing plans are often associated with pyramid schemes, which can cause mistrust among your target audience and negatively affect the reputation of your MLM company, hindering its development.
Soft MLM matrices
They provide more flexibility, allowing for the attraction of participants bank data with a "reserve". Sponsors can invite more people than are needed to fill the matrix, counting on the fact that some of them will still fulfill the necessary turnover and the required number of cells will "work". This approach contributes to the rapid growth of the affiliate structure, but it is less structured.
The matrix marketing plan is considered the champion in terms of the speed of expansion of the partner structure of MLM companies, because it encourages active recruitment and teamwork. Despite such a significant advantage, MLM matrices also have their pitfalls, including:
Reputational risks. Matrix marketing plans are often associated with pyramid schemes, which can cause mistrust among your target audience and negatively affect the reputation of your MLM company, hindering its development.