SEO Conversion Process – Understanding the User’s Moment
Posted: Mon Apr 21, 2025 7:10 am
SEO Conversion Process – Understanding the User’s MomentTo work with SEO planning , first, it is common to create a strategy for the most important words (tags ) and also for the long tail, which are variations of the keyword .
Often, during this process, we forget to think like the user, or about their needs at the time. In short, what their intention would be with those words. In this article, we will focus on planning where the main objective is to analyze the user's intention, organizing your SEO by stages of the moment of conversion.
See below an example of a flow of someone interested in hosting within their website:
Step 2: Niche Research I understand that I need a specific hosting and I type: PHP website hosting.
Public relations and press office
Step 3: Brand Discovery In the digital gaze, I hear about NetRevenda and I search: Netrevenda php hosting.
Competitive SEO on important keywords
At this point, the user is uruguay mobile database looking for something very generic to solve their problem. In the example we just mentioned, the person is interested in “Website hosting”. At this point, what you need to do is work on the head tail or mid tail so that they can find your website. By working on your brand correctly, it is very likely that a user who has a generalized problem will be impressed, giving it greater credibility. It is important to note that they are not inclined to convert (yet).
Niche Research
The user has already realized that he needs something more precise, more specific and so he types “PHP website hosting”, since it is all worked in PHP. This is when he will research the brand, so it is important that your company is well related, using the portal as the main tool, providing content about that brand to convey greater credibility. This work is mainly carried out by the press office.
Brand discovery
At this point, he already has some confidence in the subject, and feeling this way, he can search for something like “NetRevenda PHP Hosting”. We can see that at this point, in addition to specifying the subject, he includes it within the brand. This is the determining factor for your company to stand out and be ahead. By using On-page factors, you can resolve this impasse.
Brand investigation
The user has already discovered what he needs, has already discovered something about your brand and is now looking for more information about your company, always researching its credibility within the market. He may search for “netrevenda reviews” and here it is essential that you monitor your image on the internet (both the good and the bad).
Often, during this process, we forget to think like the user, or about their needs at the time. In short, what their intention would be with those words. In this article, we will focus on planning where the main objective is to analyze the user's intention, organizing your SEO by stages of the moment of conversion.
See below an example of a flow of someone interested in hosting within their website:
Step 2: Niche Research I understand that I need a specific hosting and I type: PHP website hosting.
Public relations and press office
Step 3: Brand Discovery In the digital gaze, I hear about NetRevenda and I search: Netrevenda php hosting.
Competitive SEO on important keywords
At this point, the user is uruguay mobile database looking for something very generic to solve their problem. In the example we just mentioned, the person is interested in “Website hosting”. At this point, what you need to do is work on the head tail or mid tail so that they can find your website. By working on your brand correctly, it is very likely that a user who has a generalized problem will be impressed, giving it greater credibility. It is important to note that they are not inclined to convert (yet).
Niche Research
The user has already realized that he needs something more precise, more specific and so he types “PHP website hosting”, since it is all worked in PHP. This is when he will research the brand, so it is important that your company is well related, using the portal as the main tool, providing content about that brand to convey greater credibility. This work is mainly carried out by the press office.
Brand discovery
At this point, he already has some confidence in the subject, and feeling this way, he can search for something like “NetRevenda PHP Hosting”. We can see that at this point, in addition to specifying the subject, he includes it within the brand. This is the determining factor for your company to stand out and be ahead. By using On-page factors, you can resolve this impasse.
Brand investigation
The user has already discovered what he needs, has already discovered something about your brand and is now looking for more information about your company, always researching its credibility within the market. He may search for “netrevenda reviews” and here it is essential that you monitor your image on the internet (both the good and the bad).