The days of browsing through the Yellow Pages are long gone! Today, people expect to find a local business in less than a second on Google. That’s why listings in online directories, and other search engine optimization strategies, are essential. Increased online visibility boosts website traffic – and leads to more in-person visits to a storefront.
According to Search Engine Journal, 58% of consumers use voice search to find local business information. And when a customer asks Google for a local business via voice search, Google doesn’t provide information for businesses that lack online listings.
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2. Improves Reputation with Consumers
65% of consumers trust online search engines the most when researching local businesses. So, unless they already know and like a business, consumers are more likely to try a well-reviewed local business on Google. Your local business needs to be listed online if you want consumers to trust you enough to take a chance on you.