In principle, keywords are the terms through which internet users will find your content on search engines such as Google, Bing and Yahoo, for example. These terms are part of SEO (Search Engine Optimization) strategies and can be formed by a single word or a combination of words.
The truth is that keywords (a term widely used in digital media in Brazil to refer to keywords) represent a summary of the user's pain and their need to find a solution to their problem. Keywords should therefore summarize important ideas and themes and serve as a reference for search engines.
For example: someone who wants to make brigadeiro but doesn’t have the recipe can type “brigadeiro” into Google and find several recipes and tips about the gambling data china sweet treat on that search engine. Likewise, someone who needs to know more about the best digital marketing strategies for their business can use the term “digital marketing strategies” to find relevant articles that will help them find the best way to promote their company. In these examples, “ brigadeiro ” and “ digital marketing strategies ” are what we are calling keywords in this article.
Some examples of informational are:
“make rain cake”.
“fix wet cell phone”.
“how to write content for the web”.
Translational terms
To conclude this section, let's talk about translational terms, which refer to users who are determined to purchase an item or hire a service.
As you can see, keywords have different sizes and word counts, and there is a classification based on these criteria: head tail or long tail keywords .
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