How to Do SEO in Political Marketing
Posted: Mon Apr 21, 2025 4:56 am
Believe it or not, SEO in political marketing is possible without violating electoral legislation. As the election period approaches, many candidates and coordinators of digital political marketing campaigns are beginning to get restless about publishing articles on candidates' websites and blogs in order to gain exposure in the digital media.
The problem is that many people are worried about the possibility of being accused of early electoral propaganda on the Internet, as provided for in the Election Law . This is where the creativity of digital electoral marketing teams comes in, with strong support from SEO – Search Engine Optimization techniques .
SEO techniques for digital political marketing
In our SEO courses, I always brazil mobile database say that the greatest tool for search marketing professionals is creativity. In terms of digital political marketing, we use this creativity to get around legal restrictions on electoral advertising before the period defined by law.
In the course on political marketing on social networks, we presented some cases of the use of SEO techniques on the candidate's blog and I recently watched a report that drew my attention to its potential for SEO in electoral political marketing .
A recent survey by IBGE revealed that Rio residents spend the most time in traffic on their way to work. It immediately came to mind: This would be a great topic for a blog by a candidate for mayor or city councilor in Rio de Janeiro.
The post would be titled “Solutions for the traffic problem in Rio de Janeiro”. And what does SEO have to do with this? Simple, by doing a good job of optimizing for search engines, it would be easy to get this article to the top of Google in no time.
SEO strategy in digital political marketing
The SEO strategy in political marketing consists not only of achieving the best possible position in searches for the candidate's name, but also of achieving excellent positions for subjects related to the candidate's area of activity.
For this reason, I thought of a candidate for minority groups in Rio de Janeiro taking advantage of this news about transportation to get good exposure on Google's answer pages by applying SEO techniques.
In the process of optimizing texts for search engines, we will define the keyword to be used and work on all other techniques around exposure in searches for this keyword.
How does this relate to the early election campaign?
Simple, if the content does not currently contain mentions of candidates or other clear signs of an electoral campaign, it will not be considered early electoral propaganda. The 2022 electoral calendar has not yet been defined, but we already have a good idea of the dates.
If during the election period you make some changes to the text in order to transform it into campaign material... it is not covered by the TSE. The miracles of SEO.
What we cannot forget is that SEO work is a medium and long-term strategy and therefore only brings results if there is anticipation. SEO cannot be done in a week. In digital political marketing, it is no different.
Therefore, to gain even more exposure in search engines, do anticipate your electoral campaign, but be very careful not to cross the line between what is allowed and what is not allowed. SEO work in political marketing yields results.
The problem is that many people are worried about the possibility of being accused of early electoral propaganda on the Internet, as provided for in the Election Law . This is where the creativity of digital electoral marketing teams comes in, with strong support from SEO – Search Engine Optimization techniques .
SEO techniques for digital political marketing
In our SEO courses, I always brazil mobile database say that the greatest tool for search marketing professionals is creativity. In terms of digital political marketing, we use this creativity to get around legal restrictions on electoral advertising before the period defined by law.
In the course on political marketing on social networks, we presented some cases of the use of SEO techniques on the candidate's blog and I recently watched a report that drew my attention to its potential for SEO in electoral political marketing .
A recent survey by IBGE revealed that Rio residents spend the most time in traffic on their way to work. It immediately came to mind: This would be a great topic for a blog by a candidate for mayor or city councilor in Rio de Janeiro.
The post would be titled “Solutions for the traffic problem in Rio de Janeiro”. And what does SEO have to do with this? Simple, by doing a good job of optimizing for search engines, it would be easy to get this article to the top of Google in no time.
SEO strategy in digital political marketing
The SEO strategy in political marketing consists not only of achieving the best possible position in searches for the candidate's name, but also of achieving excellent positions for subjects related to the candidate's area of activity.
For this reason, I thought of a candidate for minority groups in Rio de Janeiro taking advantage of this news about transportation to get good exposure on Google's answer pages by applying SEO techniques.
In the process of optimizing texts for search engines, we will define the keyword to be used and work on all other techniques around exposure in searches for this keyword.
How does this relate to the early election campaign?
Simple, if the content does not currently contain mentions of candidates or other clear signs of an electoral campaign, it will not be considered early electoral propaganda. The 2022 electoral calendar has not yet been defined, but we already have a good idea of the dates.
If during the election period you make some changes to the text in order to transform it into campaign material... it is not covered by the TSE. The miracles of SEO.
What we cannot forget is that SEO work is a medium and long-term strategy and therefore only brings results if there is anticipation. SEO cannot be done in a week. In digital political marketing, it is no different.
Therefore, to gain even more exposure in search engines, do anticipate your electoral campaign, but be very careful not to cross the line between what is allowed and what is not allowed. SEO work in political marketing yields results.