Rene Dhemant : Deep Dive into my SEO strategy for a LOHAS start-up
Posted: Sun Apr 20, 2025 10:14 am
On the one hand, I went to Rene Dhemant's last presentation based on a recommendation, and on the other hand, I was really looking forward to getting a deeper insight into the SEO strategy that Rene implemented at the startup company.
Specifically, the website was ethic-deals.de. LOHAS refers to a target group that is particularly health-conscious or maintains a sustainable lifestyle. These personas have an above-average income, and the business is based on a purely digital concept.
The ethic-deals.de platform, similar to Amazon, represents a marketplace where all albania phone number data companies and shops can register on the platform and act as merchants. These merchants provide discount vouchers exclusively for the ethic-deals.de platform, which these customers can purchase on the platform and redeem with third-party sellers.
Ethic-deals.de earns its money through the merchant's listing, both through payment for the directory entry and through the voucher, which must be purchased separately. The voucher code can then be redeemed for hard currency in any merchant shop. A total of approximately 76 brands and shops are listed on ethic-deals.de.
The strategic iteration process:
Rene then moved on to the topic of strategy and then specifically explained a concept that is generally used in strategic planning and is essentially based on the following five stages, which are iteratively intertwined.
Vision: The goal of what we want to achieve with a business model always remains the same!
Analysis: Suggestions and ideas to improve the current status quo
Determination: Description of the measures, what to do, when and how
Implementation and measurement: implementation of measures and monitoring of success
Adaptation: Adjustment of the measures, which restarts the cycle
This strategic iteration cycle should be repeated every four weeks to continually check whether the SEO measures are aligned with the company's objectives and thus make a positive contribution to the underlying business model.
Specifically, the website was ethic-deals.de. LOHAS refers to a target group that is particularly health-conscious or maintains a sustainable lifestyle. These personas have an above-average income, and the business is based on a purely digital concept.
The ethic-deals.de platform, similar to Amazon, represents a marketplace where all albania phone number data companies and shops can register on the platform and act as merchants. These merchants provide discount vouchers exclusively for the ethic-deals.de platform, which these customers can purchase on the platform and redeem with third-party sellers.
Ethic-deals.de earns its money through the merchant's listing, both through payment for the directory entry and through the voucher, which must be purchased separately. The voucher code can then be redeemed for hard currency in any merchant shop. A total of approximately 76 brands and shops are listed on ethic-deals.de.
The strategic iteration process:
Rene then moved on to the topic of strategy and then specifically explained a concept that is generally used in strategic planning and is essentially based on the following five stages, which are iteratively intertwined.
Vision: The goal of what we want to achieve with a business model always remains the same!
Analysis: Suggestions and ideas to improve the current status quo
Determination: Description of the measures, what to do, when and how
Implementation and measurement: implementation of measures and monitoring of success
Adaptation: Adjustment of the measures, which restarts the cycle
This strategic iteration cycle should be repeated every four weeks to continually check whether the SEO measures are aligned with the company's objectives and thus make a positive contribution to the underlying business model.