What should be the decision-making criteria when planning it?
Posted: Mon Dec 09, 2024 8:33 am
Is it better to focus only on the field of business or on the target group?
The field of business and the target audience are related, it is difficult for me to have a target audience outside my field of business. When we create content for our clients, whether it is case studies, videos or articles, we always have the target audience as a basic criterion: one way is to write for experts in the field of office space design, and another way is to shoot videos for a YouTube channel of teenagers.
4. How important is regularity? What should be the guideline here?
Every field has its own heartbeat and pulse. For georgia telemarketing example: in celebrity marketing we measure it in days, in B2B marketing, which we mainly focus on at Idealab, it is more like weeks, sometimes even months. In any case, I consider regularity - and for the recipient of the message, a certain predictability - to be important attributes of every content plan.
5. Is there anything companies need to watch out for in content marketing?
Let me give you an example: for several years we have been managing the marketing of Archiweb , the largest Czech website about architecture. We are often left wondering how companies underestimate the quality of the content they present here to the professional (and also the lay) public. Poor quality photos, texts that no one understands... Expertise, understanding of the client's topic, the ability to convey information to the target group... All of these should be the basic requirements of every client for content marketing .
6. And our final recommendation?
We always tell our clients: create content that you yourself would want to read or watch. Since Idealab mainly operates in specific areas of B2B marketing , it is often about personal story, expertise and competence. In that case, our recommendation goes doubly: only invite those to your home for dinner with whom you have something to talk about.Content marketing: how do I do it?
What is content marketing ? Content marketing is a special type of marketing that is not based on campaigns, but pays off...
The field of business and the target audience are related, it is difficult for me to have a target audience outside my field of business. When we create content for our clients, whether it is case studies, videos or articles, we always have the target audience as a basic criterion: one way is to write for experts in the field of office space design, and another way is to shoot videos for a YouTube channel of teenagers.
4. How important is regularity? What should be the guideline here?
Every field has its own heartbeat and pulse. For georgia telemarketing example: in celebrity marketing we measure it in days, in B2B marketing, which we mainly focus on at Idealab, it is more like weeks, sometimes even months. In any case, I consider regularity - and for the recipient of the message, a certain predictability - to be important attributes of every content plan.
5. Is there anything companies need to watch out for in content marketing?
Let me give you an example: for several years we have been managing the marketing of Archiweb , the largest Czech website about architecture. We are often left wondering how companies underestimate the quality of the content they present here to the professional (and also the lay) public. Poor quality photos, texts that no one understands... Expertise, understanding of the client's topic, the ability to convey information to the target group... All of these should be the basic requirements of every client for content marketing .
6. And our final recommendation?
We always tell our clients: create content that you yourself would want to read or watch. Since Idealab mainly operates in specific areas of B2B marketing , it is often about personal story, expertise and competence. In that case, our recommendation goes doubly: only invite those to your home for dinner with whom you have something to talk about.Content marketing: how do I do it?
What is content marketing ? Content marketing is a special type of marketing that is not based on campaigns, but pays off...