• Optimize creatives. Use bold visuals, engaging headlines and clear CTAs. Ensure your ad design aligns with your brand but also stands out on cluttered web pages.
• Leverage retargeting. Show ads to people who’ve already fronk oil email list visited your site or interacted with your brand. These audiences are more likely to click and convert.
Example of a display ad
Example of a display ad
You also want to experiment with placements. Test different platforms, from sites to apps, to find where your audience engages most.
3. In-Stream Ads
What Are In-Stream Ads?
In-stream ads are video ads that play before, during or after video content on different platforms outside search.
While all in-stream ads are video ads, not all video ads are in-stream. The key difference lies in placement — video ads could also appear as part of display campaigns or on social media feeds, but in-stream ads are embedded within a video-watching experience.
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