Content with strategy

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Content is a very broad field and a very important online marketing tool in the context of search engine optimization (SEO) . Content that ranks well—that is, is easily found by search engines and presented on the first page of search results—can do a lot for a company or organization:

With increased visibility and reach, brand awareness increases.
High-quality content strengthens the company’s reputation as an authority in its field.
More traffic on the website often means more sales.
All of these benefits can be achieved through organic search—without investing iran phone number data money in advertising. Many companies just delving into this topic wonder how to get started.

The answer: It always starts with a sophisticated keyword and content strategy. We first need to understand what our customers or potential customers, our readers, or our users are truly interested in. And that works – in short – like this:

Step 1: Set goals
As always in marketing, it all starts with defining your goals: Do we want to generate downloads, acquire customers, or position the company as an authority? The clearer your ideas are, the more focused you can approach the content project.

Step 2: Analyze your target group
This is followed by an analysis of the target group and their needs. Who are our customers or users, and what do they really want?

Step 3: Find topics
Then we get into the details – we need to find topics that interest our target audience. To do this, we can draw on the knowledge we already have about our customers, but also conduct surveys, analyze the competition, hold brainstorming sessions, and use analytics tools.

Step 4: Select content formats
Then we select the content formats that fit the company: Do we need product pages, category pages, perhaps a blog, or perhaps a guide? Or do we need everything? Ideally, we want to cover the entire customer journey with appropriate content.

Step 5: Research keywords
Once the topics and formats have been determined, keywords must be researched for each of them – for this, we use relevant SEO tools . The right keywords make it easier for search engines to find our website and the respective pages, articles, or posts on it. It's important that each page or article has its own keyword set that doesn't overlap with other articles.