B2B Content Marketing: 4 Rules for Creating Successful Content
Posted: Mon Dec 09, 2024 7:13 am
Having a Content Marketing strategy has become essential for B2B companies. The reason is that two-thirds of a typical buyer's decision-making process takes place online, while 9 out of 10 buyers declare that the information collected on the Internet has a medium-high impact on the purchasing decision (source: SiriusDecisions). In other words, before contacting a seller or asking for a proposal, purchasing decision-makers consult documents and texts online that can guide them, trying to identify the solution to their specific need, or at least to get a clearer idea.
Intercepting these potential customers and thus boosting lead generation should be a goal for all marketers. Despite this, there are few companies that have an effective Content Marketing strategy, that is, one that is aimed at publishing content that is truly relevant to their audience and capable of obtaining the visibility necessary to reach prospects. In reality, many marketers still have doubts about the real effectiveness of this technique and for this reason they dedicate few resources and attention to it.
Content Marketing in the ICT Market
Here are four guidelines to keep in mind for an effective Content belgium telegram mobile Phone Number listMarketing strategy in the ICT market.
1. Quality content is synonymous with leadership
To succeed in emerging from the background noise of the network and the market, high-quality content focused on specific topics is needed. It is necessary to aim to offer in-depth, complete articles with an adequate length: it is not true that only “hit and run” posts are successful on the Internet, on the contrary. The topics must be chosen based on the real needs of the readers, with the aim of solving their problems. Furthermore, the relevance of the contents is much more important than the quantity.
According to Edelman’s 2018 Trends: B2B Marketing study, “High-quality content builds respect and trust for B2B brands and significantly impacts C-level decision-makers’ decision to request a proposal, contributing to sales success.”
2. Stories, not products
Companies should not talk about their products and their features, but tell stories that can engage buyers on a more emotional level. Of course, in B2B it is not always easy, but we must not forget that emotions have the power to guide purchasing choices, even when it seems that the decision is made with a rational analysis of the various options. The key word is therefore storytelling: create a story that reflects the true values of the brand, those in which the customer can identify.
Intercepting these potential customers and thus boosting lead generation should be a goal for all marketers. Despite this, there are few companies that have an effective Content Marketing strategy, that is, one that is aimed at publishing content that is truly relevant to their audience and capable of obtaining the visibility necessary to reach prospects. In reality, many marketers still have doubts about the real effectiveness of this technique and for this reason they dedicate few resources and attention to it.
Content Marketing in the ICT Market
Here are four guidelines to keep in mind for an effective Content belgium telegram mobile Phone Number listMarketing strategy in the ICT market.
1. Quality content is synonymous with leadership
To succeed in emerging from the background noise of the network and the market, high-quality content focused on specific topics is needed. It is necessary to aim to offer in-depth, complete articles with an adequate length: it is not true that only “hit and run” posts are successful on the Internet, on the contrary. The topics must be chosen based on the real needs of the readers, with the aim of solving their problems. Furthermore, the relevance of the contents is much more important than the quantity.
According to Edelman’s 2018 Trends: B2B Marketing study, “High-quality content builds respect and trust for B2B brands and significantly impacts C-level decision-makers’ decision to request a proposal, contributing to sales success.”
2. Stories, not products
Companies should not talk about their products and their features, but tell stories that can engage buyers on a more emotional level. Of course, in B2B it is not always easy, but we must not forget that emotions have the power to guide purchasing choices, even when it seems that the decision is made with a rational analysis of the various options. The key word is therefore storytelling: create a story that reflects the true values of the brand, those in which the customer can identify.