One of the key characteristics of a salesperson is integrity.

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Courage : Find a salesperson who isn't afraid to interact with others and knows how to sell their ideas well.

When conducting sales interviews, ask candidates to try to sell you something they have on hand. Gauge how they react to the situation, whether they get intimidated or excited.

The more you do this exercise, the more you'll realize that the way candidates present their ideas, how they generate interest, and how they handle objections depend greatly on how bold they are.

Tenacity : Handling rejection and objections is a daily part of sales. That's why you want to hire someone who's optimistic, doesn't back down, and doesn't accept "no" for an answer.

When you're carrying out the sales exercise described in the doctor database previous step, be a tough prospect. Give them lots of objections and don't buy their product.

This will allow you to clearly gauge how your salesperson handles objections, their inherent sales attitudes, and their emotional state when faced with rejection.


Assertiveness : There's nothing worse than a salesperson who isn't willing to accept constructive criticism. Just ask yourself: How can they improve if they can't accept their mistakes?

As soon as they finish their sales exercise, make one or two critical observations. Mention why they failed in their sale and how they can improve.

Observe carefully how the salesperson reacts to your criticism. Does he or she ask for more questions and examples? Does he or she try to justify himself or herself? Does he or she try to be diplomatic and evade the issue?

This is an excellent indicator of how your child will react to your training programs in the future, so pay attention.