18 cybersecurity tips for small businesses

[mouakter11]

According to Statista, more than 5.7 billion people had internet access in 2024 and used it regularly. Companies no longer have complete control over their online image, due to the constant flow of information this activity represents. They must respond to the expectations of increasingly demanding and connected customers.

This context has popularized the concept of digital reputation or online reputation. Companies have no choice but to take care of their digital image to prosper, increase sales , and continue growing.

What is digital reputation? Why is it so important to convey band database a positive image? And, above all, how can we improve it? Discover all the answers to these questions below.



Digital reputation: definition
The term "digital reputation" or "online reputation" refers to the perception users have of a personal brand, company, person, product, or service on the Internet. It is the image a company projects or receives in the digital environment.


This reputation is built from information available online, including search engines, review platforms, social media, blogs, and forums. Opinions shared on these platforms can strengthen the trust of potential customers or, conversely, damage the company's image and affect its financial stability.

Digital reputation is often confused with brand awareness. Although the two concepts are very similar, they are not the same. Digital reputation refers to consumers' perception of a company, while the latter focuses more on popularity and the number of people who know the company. In other words, digital reputation focuses on quality, while brand awareness focuses on .