L'Oréal Paris Netherlands experiments with YouTube
Despite still having a website, L'Oréal is not doing entirely without merit on YouTube. They regularly post videos in which they discuss make-up and care trends and in which they explain in a so-called tutorial how to use their products. Previously, they had an online video series in collaboration with influencer and beauty vlogger Monica Geuze, in which girls could ask pressing hair questions, which were then answered. An important advantage of a social channel as a leading platform is immediately tackled here: you are in the natural, social habitat of your target group.
If you choose a social channel as a leading platform, you will of course first investigate whether b2b email list the target group is there and whether you can reach them (relatively) easily with your content. If the answer is a resounding “YES”, then it is not a crazy idea at all to bombard your social channel as the leading platform of your strategy. After all, you are then directly in the community of interest of your target group. You infiltrate their social world, in their natural habitat, as it were , by following them.
In addition, you can keep a close eye on how your target group acts on a social channel. Which people and organizations do they follow, like and what do they respond to? In short: sufficient input to boost your engagement rate , by keeping an eye on the online media behavior of your target group on a specific channel and anticipating it.
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