Add real, substantive value

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This involvement is measured by Facebook per post. You can find the figures in the tab 'Posts' under Statistics. In the second column with statistics, select 'Degree of involvement'. Since we at Frankwatching have explicitly focused on this involvement, we have also gradually seen the reach increase again.

FB article engagement

But how do you focus on the engagement of a post? My first piece of advice country email list is: try to really add value. Of course, we regularly place links to our articles, but we try to give as many posts as possible added value in itself. For example, we take a tip from an article, or lift a corner of the veil.

This strategy is also very successful when we pay attention to our own trainings and webinars in posts. How about your products? How do you tell about them on Facebook?

Of course, we can just say: 'Follow our webinar!' But we can also share content from the training, and in that way already give value to our followers.


2. Engage in conversation
Another important point is that we like to engage in conversation with our followers. For example, by asking a question or throwing up a proposition. Or what do you think of a task? Here too, it is important to us that it is substantive, so linked to online marketing and communication.