Types of content you can share on Instagram
Posted: Sun Apr 06, 2025 6:36 am
Photos. Instagram posts contain photos or video content. Although photos tend to get less engagement, that doesn’t mean you should skip them altogether. Instead, opt for carousel posts to share many photos at once for better engagement.
Stories. Instagram Stories are ephemeral posts with video or images that get a lot of engagement—in no small part because they’re the first posts you see at the top of your Instagram feed. It’s a great place business owner data to reshare content that customers have tagged your brand in.
Live broadcast on Instagram. Instagram Live lets you shoot videos and interact with customers in real time, which is a great way to offer Q&As or engage people with product announcements.
IGTV – For longer videos (up to 60 minutes), suitable for more extensive topics, interviews or tutorials.
Instagram Shopping – Allows direct sales of products through tagged posts where users can click on the product and purchase it.
Instagram Reels. Instagram Reels are 15- or 30-second videos that can have a big reach on Instagram. Unlike Instagram Story content, Reels live in your feed. Plus, they’re a great place to reshare TikTok content if you’re creating it.
Stories. Instagram Stories are ephemeral posts with video or images that get a lot of engagement—in no small part because they’re the first posts you see at the top of your Instagram feed. It’s a great place business owner data to reshare content that customers have tagged your brand in.
Live broadcast on Instagram. Instagram Live lets you shoot videos and interact with customers in real time, which is a great way to offer Q&As or engage people with product announcements.
IGTV – For longer videos (up to 60 minutes), suitable for more extensive topics, interviews or tutorials.
Instagram Shopping – Allows direct sales of products through tagged posts where users can click on the product and purchase it.
Instagram Reels. Instagram Reels are 15- or 30-second videos that can have a big reach on Instagram. Unlike Instagram Story content, Reels live in your feed. Plus, they’re a great place to reshare TikTok content if you’re creating it.