The other side of this is also true
Posted: Sat Apr 05, 2025 6:31 am
A you also gain insight into what your customers are enthusiastic about. Feel free to use these insights to try out new content categories, for strong marketing campaigns or even new products. An enthusiastic customer likes to receive a response when he puts a compliment about you on Insta. With webcare you can connect well with the experience of your customers. Keep the channel where you do webcare in mind. There are different customers on LinkedIn than on Facebook and Instagram users cannot be compared to Twitter users.
8. With preventive webcare you proactively provide information to customers, but also to other audience groups
Preventive webcare is, for example, a service message from the NS that a train is canceled c level executive list before this happens. It also reminds me of the air force that announces evening flights over certain areas in the Netherlands. It works well, in my experience, to announce that something is going to happen that will keep your customers or stakeholders, such as the air force, busy.
Gilze-Rijen Air Base is open this week, 11 - 15 June until 00:00. #eveningflying for our helicopter crews. More information: https://t.co/TpXzJILwhw pic.twitter.com/X81GWBOjXI
— DHC Air Force (@dhcluchtmacht) June 11, 2018
I must admit that I find the term 'preventive webcare' somewhat artificial. Webcare is reacting to what your audience is concerned with. You can do this in response to a mention (reactive webcare, if you are asked a question directly). Or if you see that there is a discussion going on that you can add something to, without being mentioned in it (proactive webcare). So preventive webcare is actually not possible - your customer has not yet asked a question and there is no discussion going on.
8. With preventive webcare you proactively provide information to customers, but also to other audience groups
Preventive webcare is, for example, a service message from the NS that a train is canceled c level executive list before this happens. It also reminds me of the air force that announces evening flights over certain areas in the Netherlands. It works well, in my experience, to announce that something is going to happen that will keep your customers or stakeholders, such as the air force, busy.
Gilze-Rijen Air Base is open this week, 11 - 15 June until 00:00. #eveningflying for our helicopter crews. More information: https://t.co/TpXzJILwhw pic.twitter.com/X81GWBOjXI
— DHC Air Force (@dhcluchtmacht) June 11, 2018
I must admit that I find the term 'preventive webcare' somewhat artificial. Webcare is reacting to what your audience is concerned with. You can do this in response to a mention (reactive webcare, if you are asked a question directly). Or if you see that there is a discussion going on that you can add something to, without being mentioned in it (proactive webcare). So preventive webcare is actually not possible - your customer has not yet asked a question and there is no discussion going on.