Online application of gamification
Posted: Sat Apr 05, 2025 6:15 am
Where gamification is growing into a widely used (online) marketing tool, the technique is not yet or hardly used on social media. Gamification has been used for some time in law enforcement, politics, science and education. What opportunities are there for social media?
The Fun Theory, in 2009 Volkswagen went viral with it. At the Odenplan metro station buy bulk sms service in Stockholm, the car manufacturer installed the piano stairs : a staircase where the steps were replaced by piano keys. The result? Significantly more passengers chose the stairs instead of the adjacent escalator. Good for your health. Volkswagen called it the Fun Theory , because 'fun can obviously change behaviour for the better.' Volkswagen provided a textbook example of gamification, where game principles and game techniques are applied in non-game contexts.
Although gamification is hardly used on social media, partly due to limitations of the social media channels themselves, many marketers do not yet see and use the opportunities. That is why we highlight the applications of gamification on social media in this article, with a focus on consumer marketing with Facebook, Instagram and Twitter. These channels already offer numerous possibilities to take your social marketing to a higher level!
The Fun Theory, in 2009 Volkswagen went viral with it. At the Odenplan metro station buy bulk sms service in Stockholm, the car manufacturer installed the piano stairs : a staircase where the steps were replaced by piano keys. The result? Significantly more passengers chose the stairs instead of the adjacent escalator. Good for your health. Volkswagen called it the Fun Theory , because 'fun can obviously change behaviour for the better.' Volkswagen provided a textbook example of gamification, where game principles and game techniques are applied in non-game contexts.
Although gamification is hardly used on social media, partly due to limitations of the social media channels themselves, many marketers do not yet see and use the opportunities. That is why we highlight the applications of gamification on social media in this article, with a focus on consumer marketing with Facebook, Instagram and Twitter. These channels already offer numerous possibilities to take your social marketing to a higher level!