Secretly a bit of a fan
Posted: Sat Apr 05, 2025 6:10 am
Imagine the World Cup final is being broadcast. It’s a tense match that ends in a penalty shootout. But just as the series is about to begin, the network of a major telecom provider goes down. As a social ambassador, you’re working a late shift all by yourself. How do you deal with all the angry, shocked, and maybe even sarcastic comments from football fans? A social service star keeps a cool head even at moments like these.
4. Informed
Social media is sensitive to trends. A good social ambassador can spot trends in customer contacts and proactively follow the prevailing topics of the day, week or month. Recognition creates connection. Depending on the freedom employees are given in the tone of voice and the demographic characteristics of the target group, witty remarks about current events can strengthen your image.
For example , a video once went viral of a French family that almost became food for the leopards in the Beekse Bergen safari park. For the social media team of a television and internet provider, a nice reason for the following message:
BeekseBergen
Just to be clear: a social ambassador doesn’t have to know everything. First of all, he has the backup of an extensive knowledge base, and if not, Google knows all the answers… Furthermore, a social ambassador can benefit from weekly or even daily social listening analyses on current topics related to the brands he works for.
In addition, a good social ambassador is interested in current affairs – and therefore aware of current topics. If only to recognize customer comments in a social context. Does a well-known politician refer to your brand in a tweet? Then you can expect your social service team to recognize this person and respond to them (with or without consultation with colleagues) in the right context.
A good collaboration with Marketing is also important in the context of being up-to-date. Marketing ensures that the social service team is aware of all current affairs within the company itself, including current expressions and campaigns. Conversely, the social service team provides feedback on what is happening among the target group and the social ambassadors think along about possible relevant actions and expressions. In this way, the social service team is never at a loss for words, and all activities of the marketing team are nicely aligned with what is really going on within the target group.
Of course, a good social ambassador must have knowledge of your brand, your target group and your products telegram data or services. Social service teams are generally well trained and have access to an extensive knowledge base. This is an important condition for success.
Get him or her excited
A true social service star goes even further. He really understands what your brand stands for, what it is and is not, and is secretly a bit of a fan himself. He loves talking to your customers about your brand every day, and sees it as the ultimate challenge to make them just as enthusiastic as he is. By the way, that doesn't mean that you should only hire brand fans. But it does mean that you should give your social service team the opportunity to really get to know and experience your brand. Give them a free subscription or let them test new products and services. Make them enthusiastic, and they will make your customers enthusiastic too.
Brand ambassadors
You can also use your social service team to find new brand fans. Through social listening, they find the people who talk the most and positively about your brand. Approach them and give them a role as brand ambassador ! Many customers love to be involved in this way and often take their task very seriously. If your own social service toppers facilitate them well, they can make a nice contribution to your presence on social media. It can even lead to the creation of a community or the expansion of the online presence where employee and customer work together. Result: a stronger positioning of the brand and a positive brand experience.
4. Informed
Social media is sensitive to trends. A good social ambassador can spot trends in customer contacts and proactively follow the prevailing topics of the day, week or month. Recognition creates connection. Depending on the freedom employees are given in the tone of voice and the demographic characteristics of the target group, witty remarks about current events can strengthen your image.
For example , a video once went viral of a French family that almost became food for the leopards in the Beekse Bergen safari park. For the social media team of a television and internet provider, a nice reason for the following message:
BeekseBergen
Just to be clear: a social ambassador doesn’t have to know everything. First of all, he has the backup of an extensive knowledge base, and if not, Google knows all the answers… Furthermore, a social ambassador can benefit from weekly or even daily social listening analyses on current topics related to the brands he works for.
In addition, a good social ambassador is interested in current affairs – and therefore aware of current topics. If only to recognize customer comments in a social context. Does a well-known politician refer to your brand in a tweet? Then you can expect your social service team to recognize this person and respond to them (with or without consultation with colleagues) in the right context.
A good collaboration with Marketing is also important in the context of being up-to-date. Marketing ensures that the social service team is aware of all current affairs within the company itself, including current expressions and campaigns. Conversely, the social service team provides feedback on what is happening among the target group and the social ambassadors think along about possible relevant actions and expressions. In this way, the social service team is never at a loss for words, and all activities of the marketing team are nicely aligned with what is really going on within the target group.
Of course, a good social ambassador must have knowledge of your brand, your target group and your products telegram data or services. Social service teams are generally well trained and have access to an extensive knowledge base. This is an important condition for success.
Get him or her excited
A true social service star goes even further. He really understands what your brand stands for, what it is and is not, and is secretly a bit of a fan himself. He loves talking to your customers about your brand every day, and sees it as the ultimate challenge to make them just as enthusiastic as he is. By the way, that doesn't mean that you should only hire brand fans. But it does mean that you should give your social service team the opportunity to really get to know and experience your brand. Give them a free subscription or let them test new products and services. Make them enthusiastic, and they will make your customers enthusiastic too.
Brand ambassadors
You can also use your social service team to find new brand fans. Through social listening, they find the people who talk the most and positively about your brand. Approach them and give them a role as brand ambassador ! Many customers love to be involved in this way and often take their task very seriously. If your own social service toppers facilitate them well, they can make a nice contribution to your presence on social media. It can even lead to the creation of a community or the expansion of the online presence where employee and customer work together. Result: a stronger positioning of the brand and a positive brand experience.