they occur when unauthorized individuals gain

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They have access to extensive and in-depth information about customers. And that data is valuable. It can be sold or used to commit fraud and identity theft. Attackers will do anything to get their hands on it.

Here are some of the most common privacy and security issues in digital marketing:

data breaches
Data breaches are probably the most infamous and destructive example of cybersecurity threats in digital marketing.

Simply put, access to sensitive information. This includes contact information, marketing strategy details, and financial data.

They are also a costly mistake for businesses. Zero-day attacks: Unknown or unpatched security vulnerabilities in software or applications. Prevention is the best form of protection against zero-day attacks .

According to IBM , the average cost of a data breach is $4.35 million. The United States leads the way with the highest cost, at $9.44 million.

Usually, they occur due to:

Insider Threats — Employees may knowingly share company secrets and assets with fantuan data competitors.
Hacking — Cybercriminals can infiltrate an organization's private systems and obtain information illegally.
Malware — Hackers rely on malware that can track and log keystrokes and even modify and destroy data.
Employee Mistakes — Workers may accidentally disclose information to strangers or rivals.
Physical Theft — Important data can also be stolen from laptops, computers, smartphones, and USB drives.
Phishing attacks
Phishing is one of the most common forms of social engineering. Using this clever tactic, cybercriminals impersonate legitimate services and try to trick their victims into sharing sensitive information. They may also pose as trusted individuals.

When targeting businesses, attackers primarily focus on specific individuals using spear phishing. Sometimes even high-ranking officials fall for these schemes. In mitigating the risks of phishing attacks, incorporating better tokenization practices adds an additional layer of protection to sensitive information, reducing the likelihood of unauthorized access.