Email Marketing Strategy
Posted: Sat Apr 05, 2025 5:38 am
The tourism field is also based on strong emotional components. In this case, therefore, the use of photographs is not counterproductive, on the contrary, it allows to delegate a good part of the meanings to the imagination of each reader.
Be interesting
Once you get past the first message, where you introduce chinese overseas australia database yourself and make yourself known, the challenge for marketers is to keep readers active and interested. For this to happen and to avoid a series of unsubscriptions, you need to make sure that the content of each email has value for the recipients.
Try to provide incentives that are not necessarily related to your business. In addition to a discount coupon, you can offer useful tips for tourism in your area, typical recipes or other types of resources.
If you are a cultural association aiming to promote trips and itineraries, accompany your commercial offer with brief ideas to explore the peculiarities of your proposal.
Not just sales, but also branding
The goal of your campaigns should not focus exclusively on economic conversions. Captivating, generating interest and keeping your target satisfied is more profitable in the long run than a big immediate sale. Seemingly small gestures such as downloading a travel brochure or filling out a form for more information can provide great results.
Try to invite your recipients not to buy your services, but to try them through a demo or a free demonstration. The result will hopefully be to obtain a qualified lead that can influence other consumers.
If you own a hotel, contact your guests a few days after their stay. Ask them to answer a short survey about their satisfaction, obviously be prepared to handle the feedback in the most appropriate and sincere ways.
Be interesting
Once you get past the first message, where you introduce chinese overseas australia database yourself and make yourself known, the challenge for marketers is to keep readers active and interested. For this to happen and to avoid a series of unsubscriptions, you need to make sure that the content of each email has value for the recipients.
Try to provide incentives that are not necessarily related to your business. In addition to a discount coupon, you can offer useful tips for tourism in your area, typical recipes or other types of resources.
If you are a cultural association aiming to promote trips and itineraries, accompany your commercial offer with brief ideas to explore the peculiarities of your proposal.
Not just sales, but also branding
The goal of your campaigns should not focus exclusively on economic conversions. Captivating, generating interest and keeping your target satisfied is more profitable in the long run than a big immediate sale. Seemingly small gestures such as downloading a travel brochure or filling out a form for more information can provide great results.
Try to invite your recipients not to buy your services, but to try them through a demo or a free demonstration. The result will hopefully be to obtain a qualified lead that can influence other consumers.
If you own a hotel, contact your guests a few days after their stay. Ask them to answer a short survey about their satisfaction, obviously be prepared to handle the feedback in the most appropriate and sincere ways.