Newsroom is necessary
Posted: Sat Apr 05, 2025 5:32 am
Newsrooms at municipalities: the 4 biggest misconceptions
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The newsroom was perhaps one of the biggest hypes of 2018 in the field of government communication. However, there still appear to be many misconceptions about the newsroom. We highlight four in this article.
While the word of 2018 will be announced on 18 December , we in the field of telegram data government communication would like to nominate the 'newsroom' as hype of the year. Especially because this subject is very much alive among communication professionals, particularly within municipalities. It is even starting to take on almost mythical proportions. Mention the newsroom and everyone is spontaneously enthusiastic. But when we ask further, it turns out that the newsroom is open to many interpretations. There appear to be different opinions about it, but also misunderstandings.
To clear up a misunderstanding: we certainly do not want to downplay the importance of the newsroom. On the contrary! We even find the way of working in a newsroom necessary for municipalities to be able to talk to residents and to work together. So this is really about a different way of working, not about the fact that you have a room with a sign saying 'newsroom' on the door.
Achieving a higher purpose
The newsroom should never be a goal in itself. It is an indispensable means to achieve a higher goal – namely dialogue and cooperation with residents, entrepreneurs and social institutions. That requires good preparation. It is not without reason that the preparations for the newsroom in the municipality of Dordrecht took about a year.
Free webinar alert! Learn which marketing opportunities you need to seize in 2025. Watch now
The newsroom was perhaps one of the biggest hypes of 2018 in the field of government communication. However, there still appear to be many misconceptions about the newsroom. We highlight four in this article.
While the word of 2018 will be announced on 18 December , we in the field of telegram data government communication would like to nominate the 'newsroom' as hype of the year. Especially because this subject is very much alive among communication professionals, particularly within municipalities. It is even starting to take on almost mythical proportions. Mention the newsroom and everyone is spontaneously enthusiastic. But when we ask further, it turns out that the newsroom is open to many interpretations. There appear to be different opinions about it, but also misunderstandings.
To clear up a misunderstanding: we certainly do not want to downplay the importance of the newsroom. On the contrary! We even find the way of working in a newsroom necessary for municipalities to be able to talk to residents and to work together. So this is really about a different way of working, not about the fact that you have a room with a sign saying 'newsroom' on the door.
Achieving a higher purpose
The newsroom should never be a goal in itself. It is an indispensable means to achieve a higher goal – namely dialogue and cooperation with residents, entrepreneurs and social institutions. That requires good preparation. It is not without reason that the preparations for the newsroom in the municipality of Dordrecht took about a year.