then based on the Key Results you define the actions to be taken
Posted: Sat Apr 05, 2025 5:25 am
Objectives are “the” goal, they tell you where to go. Each Objective (O) has 3-5 Key Results (KR), the metrics that tell you if you are getting there. To understand this immediately, an example is enough:
Imagine having an e-commerce site to sell online courses and for the next quarter you set yourself the goal (Objective) of increasing your revenue to R$100,000.00. In this case, the corresponding Key Results could be:
Appear in the top 3 Google search results for “buy a kitchen table”;
Run a 20% discount campaign on 2 national newspapers.
Got it? This way, through these “simple” Key Results, you can then pursue the objective set with greater quality of performance. Keep reading with us to learn more about OKR and how to apply it in practice!
Why do OKRs work?
Why do OKRs work?
If you followed the example to the end, you may have noticed some job function email database recurring and very particular characteristics that make OKR a methodology as simple as it is effective. Read on:
1. Starting from the end
First you define the objective, then you define the Key Results, that is, your tasks.
It sounds trivial, but thinking this way forces you to plan activities that are always connected to the end goal and not to do “random things” based on where the wind blows that day.
2. It makes it easier to focus on what needs to be done
As you have seen, business objectives come from above, but everyone is free to choose the way in which this objective is achieved. This makes it easier for managers and HR to focus on the why and on a real process of organization.
If the goal is clear and measurable, there is less need to get into the merits of “how things should be done.” We are only interested in achieving the goals.
Imagine having an e-commerce site to sell online courses and for the next quarter you set yourself the goal (Objective) of increasing your revenue to R$100,000.00. In this case, the corresponding Key Results could be:
Appear in the top 3 Google search results for “buy a kitchen table”;
Run a 20% discount campaign on 2 national newspapers.
Got it? This way, through these “simple” Key Results, you can then pursue the objective set with greater quality of performance. Keep reading with us to learn more about OKR and how to apply it in practice!
Why do OKRs work?
Why do OKRs work?
If you followed the example to the end, you may have noticed some job function email database recurring and very particular characteristics that make OKR a methodology as simple as it is effective. Read on:
1. Starting from the end
First you define the objective, then you define the Key Results, that is, your tasks.
It sounds trivial, but thinking this way forces you to plan activities that are always connected to the end goal and not to do “random things” based on where the wind blows that day.
2. It makes it easier to focus on what needs to be done
As you have seen, business objectives come from above, but everyone is free to choose the way in which this objective is achieved. This makes it easier for managers and HR to focus on the why and on a real process of organization.
If the goal is clear and measurable, there is less need to get into the merits of “how things should be done.” We are only interested in achieving the goals.